Hiway Credit Union announced as presenting sponsor of largest holiday light show in Minnesota history

GLOW Holiday Festival features over 1 million lights and 100 ft. illuminated tree

ST. PAUL, MN (November 3, 2020) — Hiway Credit Union announced today that it is the presenting sponsor of GLOW: The Great Minnesota Holiday Get-Together. The inaugural festival will take place for 46 consecutive nights at the Minnesota State Fairgrounds beginning on November 19, 2020 and running through January 3, 2021.

GLOW is a one-mile drive-thru experience with a dozen seasonal scenes featuring over a million holiday lights, a 100-foot illuminated tree, icicle and art installations, a festive gingerbread house and other holiday-themed attractions. After the drive-thru experience, guests will have the opportunity to purchase a selection of Minnesota State Fair food favorites. With over 50 semi-trucks of lights, gear and props, GLOW is the largest holiday lights extravaganza in Minnesota history.

“Hiway Credit Union is thrilled to be the presenting sponsor of a new family-friendly event that promises to be a must-see attraction for years to come,” said Hiway President/CEO Dave Boden. “In these difficult and stressful times, we need holiday cheer more than ever. With many holiday events and traditions not being held, or being held differently, we hope this can help people safely fill the gap. Holidays represent family, friends, and joyous occasions and nothing makes us shine quite as brightly as holiday lights – especially over one million of them!”

GLOW and Hiway Credit Union Give Back

“GLOW will not only celebrate Christmas but will honor and celebrate many diverse traditions and cultures of our state’s citizens,” continued Boden. “Hiway is committed to celebrating diversity, equity and inclusion both inside and outside of our organization, and we’re excited that GLOW will host several special cultural nights, including Amity Night, Latinx Night, Hanukkah Night, Indigenous Peoples Night and Kwanzaa Night.”

In addition, each night of GLOW benefits a community charity working to better our world during the season of giving. The Hiway Night is Saturday, November 21 when the Hiway Credit Union Foundation, which supports a number of community causes including teacher grants and Gillette Children’s Specialty Healthcare, will receive $2 from each ticket sold for that evening.

Other designated nights include Second Harvest Heartland, Urban Ventures, Outfront Minnesota, Angel Foundation, Autism Society of Minnesota, Emma Norton Services and National Independent Venue Association among many others.

In conjunction with GLOW, Hiway will introduce #HiwayHolidayHeroes, a program that will honor heroes in our community who spread holiday cheer in special and unsung ways.  Additional details will be announced soon.

Tickets are now on sale to the general public. All tickets must be purchased online in advance at or at  Customers can use the access key “HIWAY” when they go to purchase their desired date and $2 from every ticket purchased will go to the Hiway Credit Union Foundation.

Entry is timed for every 15 minutes and the drive-thru experience takes approximately 40 minutes.

Highlights of Hiway Credit Union Presents GLOW: The Great Minnesota Holiday Get-Together include:

  • The Grand Opening – a gigantic illuminated gift box
  • GLOW Disco Party – a radiant disco light show
  • Charity Flame & Art Park – putting a spotlight on community charities and local artists
  • Tinsel Tower – a festive story projected onto a notable Fairgrounds building
  • Purple Lane – a Tribute to Prince
  • Glitter Critters & Lil’ Farmstead – lighted woodland and farm creatures
  • Arctic Circle – featuring 200 icicles and a 100-foot illuminated tree
  • Other stops include the Wagon Wheel Stage, Gingerbread House, and Peppermint Tower
  • A surprise GLOW finale
  • sELFie Plaza – an optional photo opportunity, perfect for holiday photo posing!
  • State Fair Food Court – a chance to purchase some of your favorite Fair foods

WHAT: Hiway Credit Union Presents GLOW: The Great Minnesota Holiday Get-Together

WHEN: November 19, 2020 – January 3, 2021

Sundays – Thursdays 4:30 p.m. – 9 p.m.

Fridays and Saturdays 4:30 p.m. – 10 p.m.

TICKETS: Tickets are $46 plus applicable fees per vehicle. One ticket = one vehicle.




SOCIAL: Facebook @GLOWHoliday
                    Instagram @GLOWHoliday
                    Twitter @GLOWHoliday
                    Hashtag #GLOWHoliday

About Hiway Credit Union

Hiway Credit Union was founded in 1931 to serve the employees of the Minnesota Highway Department. Today, Hiway serves an expanded member base, with more than 90,000 members in Minnesota and nationwide, registers $1.8 billion in assets and welcomes new membership from individuals and businesses. Hiway offers its members unparalleled service and value on the road of life through lower loan rates, higher savings rates, and fewer and lower fees. Hiway operates four high school branches at Como, Harding, Highland, and Johnson High Schools in St. Paul. For more information about Hiway, visit


Kent​ Wipf
Senior Community Engagement Specialist, Public Relations
651.291.1515 ext. 8249 | 800.899.5626

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