Hiway Federal Credit Union transforms ATM into an “APM”
New “Automated Prize Machine” surprises Minnesota wild fans with giveaways
ST. PAUL, MN (January 11, 2019) — Hiway Federal Credit Union® (Hiway), the official credit union of the Minnesota Wild, is giving fans the opportunity to take home great prizes with a fun, new and one-of-a-kind interactive game that will appear at Wild home games during the balance of the 2018-2019 season. Fans who swipe a promotional card in the Hiway “Automated Prize Machine” can win a variety of giveaways including autographed jerseys. The colorful machine, designed to resemble an oversized ATM, dispenses a receipt redeemable for a corresponding prize. There is no cost and fans ages 16 and over are welcome to participate. Hiway also has prizes for the younger audience. Everyone is a winner.
The “APM” made its debut at the Minnesota Wild game on December 18th. Over 200 fans stood in line to take home a prize courtesy of Hiway. The APM was so popular that all prizes were distributed by the beginning of the game’s third period.
“We’re overwhelmed by the initial response to the Hiway Automated Prize Machine,” said Dave Boden, President/CEO of Hiway. “There’s nothing quite like it so we really didn’t know what to expect. The APM proved to be immensely popular. It’s a great way for our credit union staff to engage with current and prospective customers and enhance the experience of attending a Minnesota Wild game.”
“Hiway is a tremendous Minnesota Wild teammate. They understand the value of using our partnership to grow their brand and introduce their services to passionate Minnesota Wild fans,” said Minnesota Wild Vice-President of Corporate Partnerships Carin Anderson. “We’re proud to work with such a creative, forward-thinking organization.”
The Hiway APM is scheduled to appear at games on January 12, January 17, February 2, February 12, March 3, March 16, March 25 and April 2, 2019. It was conceived by Saint Paul-based Patrick Klinger & Company and built by Star Exhibits & Environments of Brooklyn Park, MN.
Hiway offers Wild fans the opportunity to show their team pride with their Minnesota Wild Free Checking Account, which includes a customized debit card, credit card and checks. Cardholders enjoy a 15% discount at all Hockey Lodge locations and have a chance to win Wild prizes with monthly drawings. More information is available at www.hiway.org.
Hiway “Automated Prize Machine”
About Hiway Credit Union
Hiway Credit Union was founded in 1931 to serve the employees of the Minnesota Highway Department. Today, Hiway serves an expanded member base, with more than 90,000 members in Minnesota and nationwide, registers $1.8 billion in assets and welcomes new membership from individuals and businesses. Hiway offers its members unparalleled service and value on the road of life through lower loan rates, higher savings rates, and fewer and lower fees. Hiway operates four high school branches at Como, Harding, Highland, and Johnson High Schools in St. Paul. For more information about Hiway, visit hiway.org.
