Press

How Coronavirus is prompting new ways to verify members

DENVER, CO (May 5, 2020) — Your credit union’s call center is the front line of member experience. It’s where transactions are conducted, problems are resolved and loyalty is won. The sudden emergence of COVID-19 is requiring credit unions to move at unprecedented speed to serve their members while call center volumes are surging, call wait times are increasing and members are getting frustrated.

Your call center can be a member’s “final straw” with your credit union. One in three consumers will leave a brand they love after just one bad experience, and 92% would completely abandon a company after two or three negative incidents. Every interaction counts, starting with authentication.

By the time a member call reaches a member service representative, there should be no mystery of the member’s identity. Identification and authentication should happen seamlessly and without any knowledge-based question interrogation.

Attend this webinar to learn:

Market drivers, challenges and forces influencing call center trends for improving member experience and mitigating fraud loss

How call centers in leading credit unions are balancing member experience with security and expanding MSR capacity by adopting decentralized identities, like MemberPass, for authentication

See how easy it is for your credit union to get started implementing MemberPass^TMin 3 easy steps!

Please register in advance here: Register for the Coronavirus Webinar(s)

About MemberPass

MemberPass™, powered by Denver-based credit union service organization (CUSO) CULedger, is the simplest, most secure solution to verify credit union members through leveraging touchless, privacy-enhancing technology. The MemberPass app protects credit unions and their members from identity theft and fraud with a member-friendly user experience. For more information, visit www.memberpass.com or email us at sales@memberpass.com.