Ignite Sales names Whitney Loe as Director of Business Development for credit union market

Credit union professional with extensive industry experience joins the team

DALLAS, TX (October 15, 2019) — Ignite Sales, Inc., the financial industry leader in customer engagement technology, announced Whitney Loe as its new Director of Business Development. In this role, Loe will help Ignite expand its business development within the financial industry, specifically in the credit union space.

Loe is an experienced professional having worked in the financial industry since 2007 and with credit unions specifically since 2011. Prior to working with Ignite, Loe was Vice President of Sales at SmartStep Solutions where she worked with executive management of credit unions of all sizes to provide programs to improve member product offerings and improve credit union performance. In doing so, Loe gained a reputation as a trusted partner across the credit union industry and consistent difference maker. She was also a sales manager for CU Direct and spent nearly five years gaining hands on credit union experience at ANECA Federal Credit Union. Loe’s insights and hands on experience are very valuable for credit unions and Ignite.

“Credit unions are truly unique because they live by the motto of people helping people,” said Loe. “One of the best ways to achieve this is by working with their members to find the best products and services that meet their financial needs. We at Ignite understand how vitally important this is to the credit union industry. We have developed a best in class member engagement platform that will accomplish this goal by digitizing the process in both the branches and online.”

“Whitney is a credit union specialist who shares Ignite’s commitment to delivering top notch service to our financial institutions. Together we will transform the way credit unions engage with members to compete and succeed,” said George Noga, CEO of Ignite Sales. “Her industry experience combined with her dedication will make her a strong asset as we continue to expand our services to the credit union space. We are thrilled to welcome Whitney to the Ignite team.”

In 2016, Loe received her Executive Management Diploma in Credit Unions, Strategic Planning and Leadership from Southwest CUNA Management School at Texas Christian University. She is a Certified Credit Union Financial Counselor (CCUFC) as well as a Credit Union Security and Fraud Expert (CUSFE).

About Ignite Sales

Ignite Sales empowers banks and credit unions to increase online apply rates, account openings, and customer satisfaction. Its customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances. For over 20 years, banks and credit unions have been boosting the financial wellness of their customers and members with Ignite, resulting in 40% improved customer satisfaction, 100% accurate recommendations, and up to 150% growth in sales. All conversations are captured and leveraged by award-winning analytics that delivers decision-making data to bank management to improve product offerings, processes, and marketing efforts. Visit us at on LinkedIn and Twitter @IgniteSales.


Whitney Loe, SCMS
Director of Business Development for Credit Unions
Ignite CU
Direct: 318-313-3201
Main Office: 972.528.5050

Laura MacSweeney
Red Javelin Communications (for Ignite Sales)

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