SAVAGE, MD (October 7, 2022) — Gain brand awareness and engagement through media relations that builds trust and leads
Employees with an education in public relations and the ability to effectively share your story are invaluable resources for any business. Sarah Snell Cooke, principal of Cooke Consulting Solutions, recently hosted the first session of the well-received media relations course, Mission: Influence.
“Cooke Consulting Solutions’ Mission: Influence course provided a thoughtful and holistic view of how public relations can be used to impact and protect all areas of your credit union or CUSO,” attendee Amber Harsin, CEO of CU Prodigy, said. “The guest speakers delivered relevant and actionable information, and the homework was well-structured, resulting in an end product that could be implemented immediately within our organization. I appreciated that I was able to create value both educationally for myself and my team, but also walk away with actual work product. 10 out of 10 recommend this course!”
Mission: Influence is a 6-week, 90-minute a week, virtual course, with the next session beginning Oct. 13. The course provides credit unions and their business partners the opportunity to further their understanding of media relations, which can produce long-term benefits like increased brand awareness, positive media relations and business leads. In addition to Sarah, an experienced journalist, editor and PR practitioner, leading the course, it also features several virtual guests who work in and around the media, from journalists to credit union leaders to a compliance officer.
“Nearly every single credit union conference has a session urging credit unions to do a better job of sharing their stories,” Cooke said, “and it’s something I’ve advocated for decades. When credit unions aren’t even in consideration for most consumers regarding their financial services needs, it’s mission critical to share credit unions’ unique stories and value propositions. The only way to make consumers feel the need to join a credit union is to share our wonderful stories of life-changing service and support.”
Cooke continued, “The same holds true for CUSOs and other credit union business partners. The more credit unions are aware of what you can do and have done to support credit unions, the better they’re able to discern the best partners for their institution and continuously improve member service. We’re all in this together!”
This is where Mission: Influence comes in. The course offers a comprehensive education on a wide range of PR topics:
• Week 1: The value of media relations
• Week 2: What journalists want
• Week 3: Storytelling
• Week 4: Prepping for an interview
• Week 5: Crisis PR basics
• Week 6: Distribution
Executives and Marketing & PR professionals of credit unions, CUSOs and other business partners should register today to grab a seat in the next session of Mission: Influence beginning Oct. 13!
Cooke Consulting Solutions provides communications strategy & execution for financial services businesses and their partners. We’ve helped companies serving credit unions and banks – ranging from well-established organizations to startups – build brand awareness, share their expertise, bolster trust and grow their bottom line.
Aspen Cooke
443.983.9070
aspen@cookeconsultingsolutions.com
