Introducing IVY: Maple FCU elevates member experience with MiniBranch’s cutting-edge AI assistant

GREENVILLE, SC (March 25, 2024)MiniBranch, a leading provider of digital engagement solutions tailored specifically for credit unions and Maple Federal Credit Union (Maple FCU) are thrilled to announce a groundbreaking partnership. This collaboration marks the dawn of a new era for Maple FCU, introducing “Ivy,” an AI-powered virtual assistant chatbot designed to enhance member interactions and provide seamless support. Alongside the other included features of live chat, video chat, SMS, language translator, ITM features without the ITM expense, this product will help Maple FCU blend traditional credit union values with cutting-edge digital solutions.

In an exciting move to truly “be everywhere,” Maple FCU celebrated the launch of MiniBranch with enthusiasm that spread across the entire organization last week. Staff members proudly wore t-shirts emblazoned with “Meet Ivy” alongside a QR code that, when scanned, introduced members to the custom MiniBranch console. This innovative approach provided instant answers to inquiries, showcasing Ivy’s capabilities as the new virtual assistant chatbot.

Pamela Stelly, CEO of Maple FCU, introduced Ivy to members at their Annual Membership Meeting, emphasizing the credit union’s venture into the realm of artificial intelligence with MiniBranch. “Ivy represents our adventure into artificial intelligence, in the safest way possible, through MiniBranch. Our goal is for Ivy to be an extension of our staff, ensuring that if she cannot provide the answer needed, she can seamlessly transition the member to a chat with one of our team members. Ivy is designed to be both a standalone support after hours and a complementary service during office hours. She’s young, fun, and trendy, embodying the spirit of the next generation of Maple members,” Stelly stated.

Tara Breaux, VP of Operations at Maple FCU, alongside Albert Howard and the MiniBranch team, played a crucial role in bringing Ivy to life. “Launching Ivy and receiving our first member questions within the first hour was beyond exciting. It provided a fantastic interaction and showcased the comfort our members feel in communicating through this new medium. We’re eager to explore all the ways Ivy, along with features like video chat and texting, can enhance our service to members,” Breaux shared.

Albert Howard, Co-Founder and Director of Business Development at MiniBranch, expressed his enthusiasm about the partnership, “We are thrilled to be recognized as one of the fastest-growing digital connection platforms for credit unions nationwide. Our commitment to enhancing the capabilities of credit unions like Maple FCU is evident in the comprehensive suite of features we offer from day one. These tools allow credit unions and their members to truly ‘Be Everywhere.’ The seamless rollout with Maple FCU is just the beginning, and we are excited to be a part of their ongoing growth and success story.”

This partnership between Maple FCU and MiniBranch, signified by the launch of Ivy, sets a new standard in member service and engagement within the credit union industry. It underscores a shared commitment to innovation, accessibility, and the personalized touch that credit unions are known for.

About Maple Federal Credit Union

Maple Federal Credit Union is committed to providing its members with the highest quality of financial services and support, fostering growth and community development since 1955.

About MiniBranch

MiniBranch is the leading digital engagement platform designed specifically for credit unions. Its single-platform approach ensures credit unions of all asset sizes can afford the latest features and compete with larger financial institutions. MiniBranch is on a mission to provide credit unions with a seat at the digital table, both now and in the future.


Albert Howard

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