Kasasa and CUNA Strategic Services form strategic alliance to provide solutions for credit unions nationwide
MADISON, WI (January 11, 2017) — CUNA Strategic Services announced today a new strategic alliance with Kasasa® to provide credit unions products and services to compete in today’s financial marketplace. Through the alliance, credit unions will have access to Kasasa’s free checking and savings accounts providing consumer rewards under a national brand.
Kasasa enables community financial institutions to successfully drive new account growth, encourage accountholder engagement and increase profitability. The company’s products are customized to meet each credit union’s business needs and objectives. Kasasa enables credit unions to stay competitive in the industry while also giving members what they want, such as higher interest rates on checking and savings accounts, cash back rewards, nationwide ATM fee refunds and more. Its premium, free, rewards-based checking and savings accounts require no minimum balance or monthly service fees. They include Kasasa Cash®, Kasasa Cash Back®, Kasasa Tunes® and Kasasa Saver®. Kasasa also helps credit unions develop effective marketing programs to promote new products and services to existing and prospective members.
“Kasasa has all the qualities we look for in a collaborator,” said Eric Gelly, President of CUNA Strategic Services. “Through this new alliance, we’re able to provide credit unions the tools they need to attract and engage new members. Kasasa is a highly reputable company with proven experience with credit unions, and we look forward to a mutually beneficial relationship to further the credit union marketplace.”
According to the 2015 Consumer Banking Insights (CBI) Study, more than half of consumers say rewards and few or no fees on checking and savings accounts are important when choosing a community financial institution. More specifically, a 2016 Kasasa Explores survey found that 83 percent of Millennials would switch banks if one offered more or better rewards. Currently, 423 community financial institutions offer Kasasa’s premium checking and savings accounts, representing nearly 2,500 branches across 49 states.
“In today’s ever-evolving environment, member engagement is a driving force of growth and retention for credit unions,” said Gabe Krajicek, CEO of Kasasa. “By working alongside CUNA Strategic Services, we can continue to provide credit unions with outstanding products and effective marketing capabilities, which will help preserve the historically strong relationships they have with members as well as ensure their long-term success.”
Jointly owned by CUNA and the state credit union leagues, CUNA Strategic Services provides credit unions with access to high quality products, services and technology through volume pricing and strategic program development. Their overarching goals are increasing credit unions’ bottom lines, adding to their peace of mind and enhancing their relationships.
To read more details about the alliance, click here.
About CUNA Strategic Services
CUNA Strategic Services develops strategic alliance relationships to bring credit unions innovative solutions that will drive membership growth and operational excellence at an attractive price. The company is majority owned by Credit Union National Association and state Leagues. For more information, visit www.cunastrategicservices.com.
About Kasasa
Kasasa®, formerly BancVue®, is the innovative leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions. With unprecedented access to training, compliance, research, support resources and customized consulting, Kasasa’s flagship suite provides a research-based strategy leveraging the power of a branded relationship platform. Kasasa is making community financial institutions the topic of conversation for happy consumers nationwide. For more information, please visit kasasa.com, or visit them on Twitter@Kasasa, @KasasaNews, Facebook, or LinkedIn.
