Kasasa® study reveals most consumers would utilize the latest Take-Back™ feature if available
Study indicates consumers would withdraw money from a Kasasa LoanTM only for an emergency
AUSTIN, TX (August 6, 2018) — A consumer study by Kasasa® revealed that more than half (54%) of consumers would opt to utilize a new loan concept called a take-backTM at least once a year, allowing them to pay ahead on their loan to reduce debt, but take that extra back if they need it. The 2016 survey gathered results from a panel of 1,050 consumers, who responded to a series of questions about their loan preferences and habits.
Of the respondents ages 18-49 from urban, suburban and rural districts, 76 percent across all demographics believe they would withdraw money at least once during the life of their loan. Less than a quarter of survey respondents (24%) believe they would never withdraw from the loan. These findings demonstrate a consumer attitude of “withdraw only in case of an emergency,” enabling consumers to get out of debt faster and only use extra payments when needed.
“Consumers want to pay off debt quickly – that’s nothing new – and the best way to do that is to make additional payments towards loans,” said Gabe Krajicek, CEO of Kasasa. “While most consumers want to pay extra towards their loans, they usually don’t because they know life will happen. At some point, they may deal with an emergency or life event and then need access to those funds, and most loans do not allow them to take those extra payments back. Consumers despise this lack of flexibility.”
Krajicek continued, “What consumers really want and need is a loan that gives them the flexibility to pay ahead but take the extra payments back when needed. Not only does this allow them to get out of debt faster, but it also prevents additional financial burdens when faced with a major life event, like unexpected medical bills or repairing a leaky roof. This is why we created the Kasasa Loan™ – the only loan that allows borrowers to participate in take-backs. It is the most people-friendly loan available today, and unlike other loans, it actually helps consumers make better financial decisions.”
Because the take-back™ functionality eliminates the fear of parting with ‘extra money’ and reinforces positive financial decisions like paying off debt early, 98 percent of consumers say they would refinance existing debt at the same rate to get a Kasasa Loan. Kasasa Loans also feature a sleek, mobile app that furthers borrowers’ ability to manage their debt by showing them the status of their loan in seconds. Borrowers can see the impact of payment changes before they make them, providing even more control and enabling them to make better financial decisions.
Based in Austin, Texas, Kasasa® is a financial technology and marketing provider committed to driving results for over 900 community financial institutions by attracting, engaging, and retaining consumers. Kasasa does this through branded retail products, including reward accounts, referral programs, and the only loan with Take-Backs™, world class marketing, and expert consulting services. For more information, please visit www.kasasa.com, or visit them on Twitter or LinkedIn.