Press
Kitsap credit union embarks on massive mortgage marketing campaign and wins Credit Union Members Mortgage Q3 Marketing Achievement Award
DALLAS, TX (August 1, 2014) — Kitsap Credit Union ($969 million; 89,835 members; Bremerton, WA) shared its new home loan partnership with credit union members in a big way using a multi-media approach with member and staff sales incentives. One of the main components of its promotions campaign was the Home Loan Referral Incentive Program, where employees received an incentive of $50 per refinance referral or $100 per purchase referral. Kitsap also offered members $500 savings on closing fees. Because of these promo efforts – which Kitsap experienced a 60 percent increase in applications – the credit union is the recipient of CU Members Mortgage’s 2014 Q3 Marketing Achievement Award.
“The objective of this campaign was to re-launch our home loan program, which is now in partnership with CU Members Mortgage,” states Kitsap’s Vice President of Marketing Leah Olson. “We wanted to ensure our members and community that we listened to them and have improved our home loan program to offer even more mortgage loan options with competitive rates, experienced loan officers, and faster loan closings.”
Other mortgage marketing items Kitsap used to promote:
- Home Loan billboard (placed on four high traffic billboards)
- Various versions of print ads
o “Home Loans Gateway” ad
o “Home Loans CEO” ad
o “West Sound Guide” ad
- Branch posters
- Articles placed on the credit union’s Intranet for staff
“Kitsap is one of our most recent partners to sign with us and they are already in full swing with massive marketing efforts for their mortgage lending services,” CU Members Mortgage Senior Vice President Linda Clampitt says. “It’s great to see a credit union jump right in and leverage the tools we provide them to inform their members of their mortgage lending services. It’s an ideal way to capitalize on this summer’s home buying season – which could realistically last until the holidays this year. The credit union is not showing any signs of slowing down. Congratulations goes out to Kitsap!”
About CU Members Mortgage
Founded in 1982 as a division of Colonial Savings, Dallas-based CU Members Mortgage provides comprehensive mortgage services to more than 1,000 credit unions, CUSOs, and leagues nationwide. CU Members Mortgage originates more than $3 billion in FHA, VA, and conventional loans each year. With a portfolio of $25 billion, it is one of the largest servicers of mortgage loans in the United States. Advanced technology, including a dedicated website with an online mortgage application that delivers confirmation in minutes, makes CU Members Mortgage one of the industry’s leading resources for mortgage services. The company is privately held and has branches located nationwide. For more information, visit: www.cumembers.com.