LBS Financial Credit Union announces two leadership promotions

LONG BEACH, CA (April 18, 2024) — LBS Financial Credit Union recently announced two promotions with a realignment of their senior leadership team. Jeff Niedenthal, formerly the Credit Union’s senior vice president, member services was promoted to senior vice president/chief experience officer (CXO). Christine Bass, formerly vice president, branch operations was promoted to Jeff’s former role as senior vice president, member services.

The role of senior vice president/chief experience officer is a new role at the Credit Union.  In this capacity Jeff Niedenthal is now responsible for elevating LBS Financial’s service focus across Member-facing areas in addition to electronic delivery channels and payment systems.  Strengthening service experiences for members and ensuring that the Credit Union’s products, services, and delivery channels create a robust and compelling offering are an emphasis in this new role.  Jeff will continue to oversee the Member Services, Digital Services, Electronic Services, and Account Services departments.

As vice president of branch operations for LBS Financial since 2016, Christine oversaw branch operations and Investment Services. Now a member of the senior leadership team and continuing to report directly to Jeff Niedenthal, Christine Bass is responsible for branch operations, Call Center, Investment Services, and Compliance in her new role.

Jeff and Christine collectively oversee 60%+ of the organization and each have been employees of the Credit Union for over 8 years.

“These are well-deserved promotions for Jeff and Christine,” said LBS Financial Credit Union President & CEO, Sean Hardeman. “Their roles are critical to helping LBS Financial continue to put a strong emphasis on extraordinary member service. Jeff has made a tremendous impact on our organization over the years and has been in the forefront of many beneficial projects. Christine has led several important operational projects, rebuilt our Investment Services area, and has strengthened branch operations and our service focus. ”

About LBS Financial Credit Union

LBS Financial, founded in 1935 as the Long Beach School District Employees Federal Credit Union, is a member-owned cooperative providing savings, checking, money market accounts, share certificates, IRA, insurance and investment services. LBS Financial also offers credit cards, personal, vehicle, boat and home loans. Their field of membership encompasses fifty cities surrounding the greater Long Beach area, as well as Riverside, San Bernardino, Orange and San Diego Counties. They serve over 140,000 members with eight branch office locations, convenient electronic access (ATMs, online banking and mobile banking) and are part of the CO-OP ATM and Shared Branching Networks. LBS Financial Credit Union has $2 billion in total assets.


Heather Summers
Senior Vice President, Marketing
562.598.9007, ext. 5115

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