Press
Learn how to create “rabid fans” through great customer service
PSCU hosts free marketing webinar with internationally-recognized author, consultant & entrepreneur, Peter Shankman, as part of Make Your Money Matter initiative
What:
Inbound Marketing Roundtable:
“How to Create Rabid Fans with Great Customer Service”
Who:
Participation is free for all PSCU member-owner credit unions
When:
Wednesday, May 27, 2015 at 2:00 p.m. EST
Where:
Register for free online
Why:
The New York Times has called Peter Shankman “a public relations all-star who knows everything about new media and then some,” while Investor’s Business Daily has labeled him “crazy, but effective.” He¹s a spectacular example of what happens when you merge the power of pure creativity with ADHD (Attention Deficit Hyperactivity Disorder) and a dose of adventure. His newest book, Zombie Loyalists: Using Great Service to Create Rabid Fans, speaks directly to member-owners striving to improve their customer experience and loyalty.
Participants in this webinar will learn how to create members who are so loyal, so addicted, and so passionate, that they go out of their way to bring new customers with them each time they come back. It will answer questions including:
- Why should you create ³zombie loyalists² for your credit union?
- How do you get your members to do PR, marketing and advertising for you?
- How can you use ³zombie loyalists² to improve product penetration, increase membership and drive results?
An author, consultant and entrepreneur, Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising. He has three companies and multimillion-dollar exits under his belt and speaks to companies around the world about how to provide amazing customer service, and how to take advantage of the social conversation economy that will be driving the global commerce engine for the next 100 years.
This webinar is part of PSCU¹s Make Your Money Matter initiative. Make Your Money Matter is a highly social, grassroots campaign geared toward generating a better connection with credit unions, their members and their communities. It utilizes a website, videos and comprehensive social media strategies to arm credit unions nationwide with an educational message set to make a difference with the younger generation.
About PSCU
Established in 1977, PSCU (St. Petersburg, Fla.) is the nation’s leading credit union service organization (CUSO). The company is owned by over 800 Member-Owner credit unions representing 18.5 million credit, debit, prepaid, online bill payment, mobile and electronic banking accounts. 24/7/365 member support is delivered through contact centers located throughout the United States that handle more than 18 million inquiries a year.