Ken Schmidt, communications strategist and former director of communications of Harley-Davidson Motor Company, will provide the keynote presentation, “Develop Extreme Brand Loyalty” at NAFCU’s 2017 Strategic Growth Conference, Feb. 21-23, in Charleston, S.C., at the Francis Marion Hotel. Schmidt will share his experiences reinvigorating Harley-Davidson’s brand and helping sales skyrocket. Attendees will learn how to build an equally vocal customer base and a passionately loyal credit union culture to help achieve it.
"As a Harley rider myself, I can attest to the power of this brand because I live it. Imagine if we could unlock that same spirit and passion for all our credit union members," said NAFCU President and CEO Dan Berger. “That’s why NAFCU’s Strategic Growth Conference is such a great experience for attendees. They will learn from one of the world's most iconic companies how to blow away the competition and catapult their credit unions to success.”
NAFCU’s Strategic Growth Conference offers attendees new, revenue-boosting solutions to drive credit union success and growth. The conference provides the prime opportunity to learn new marketing and lending strategies that credit unions can use to beat the competition and boost revenue. This year’s conference offers a full agenda with the most important, innovative solutions for credit union leaders to do things better and faster.
Other sessions slated for Strategic Growth Conference will include:
- Fintech Demonstrations: Where the Industry is Heading
- Blockchain Technology: What You Need to Know Now
- Master the Millennial Market Through Gamification
- Make Members Marvel Over Their Digital Experience
- Growth Opportunities Via Better Data Security
Register by Jan. 6 to save $200 using the code GROWTHSAVINGS
An agenda with descriptions of each session at 2017 Strategic Growth Conference can be found here. Visit https://www.nafcu.org/growth/ to learn more and register. Follow @NAFCU on Twitter with the hashtag #CreditUnionGrowth for the latest information on the conference.