Leverage Point and Your Marketing Co. sign formal partnership agreement

GREENVILLE, SC (June 8, 2018) — Leverage Point Inc. and Your Marketing Co. have formed a formal alliance that will allow the two to help financial institutions reach targets with even more precision. The two can now help credit unions, financial institutions, and others to find their best strategies to dominating earned media, paid media, and owned media.

The two are partnering to provide a one-stop for financial institutions needing to tell their stories via award-winning public relations professionals, as well as high-quality marketing and creative from a firm with an outstanding track record. Both firms know financial institutions and have decades of experience working with credit unions.

“We’re pros at telling your story through public relations strategies and tactics, but now we’re able to add first-class marketing services to our portfolio of services” said Juan Fernandez Ceballos, CEO of Leverage Point. “We’ve worked in the financial services sector for a decade and we work with a unique group of professionals that understand that world. Your Marketing Co. does, too.”

Leverage Point Inc., based in Albuquerque, New Mexico, is a boutique public relations and governmental relations firm that specializes in working with credit unions, including one of the largest in the nation, Visions Federal Credit Union, as well as legal and economic development agencies to help raise the profile of New Mexico.

Your Marketing Co. of Greenville SC, has a long history of creating branding, promotions, strategic planning and design work that stands out. The company has worked with Caro Federal Credit Union, HopeSouth Credit Union, and Upward Credit Union on major successful rebranding projects. Your Marketing Co. also works with over 35 credit unions around the country as an outsourced strategic marketing partner.

“We’re looking forward to adding the strategic expertise of the Leverage Point team to our services,” said Bo McDonald, CEO of Your Marketing Co. “We understand the need for credit unions, community banks, and non-profits to tell their story. Partnering with leverage point adds another level of expertise and value to our clients in their battle to not only survive, but thrive and win.”

About Your Marketing Co.

Your Marketing Co. is a full-service strategic planning, branding and marketing firm serving credit unions that are not content with the status quo. Since 2008, YMC has helped dozens of credit unions grow their potential through strategy, execution and accountability. And we give a damn!

About Your Marketing Co

Founded in 2008, your marketing co. offers credit unions, community banks and other financial service firms with strategic planning, brand development, digital marketing, social media management and graphic design services. For more information, visit


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