Life CU begins new credit union website design to improve brand image

COTTONWOOD HEIGHTS, UT (January 19, 2018) — Life Credit Union is partnering up with design agency BloomCU to create a beautiful new credit union website design that will stand out from the pack and better serve their members. The new site will launch this summer.

Life Credit Union has a unique membership base—they cater specifically to healthcare industry workers in the Nashville area. Their new website will reflect this, with imagery and branding that celebrates healthcare workers and all the good they do. However, not only will the branding be more specific and appropriate for Life’s members, the new design will also be stunning, sleek, and modern. The photos, color scheme, and overall design will be chosen with great care by BloomCU and Life, resulting in a site they believe will attract more members and borrowers.

Each decision on the site is being made using detailed research. Currently, Life CU and BloomCU are conducting card sorting exercises to make sure that the credit union website design is appealing, easy to use, and quick to navigate. Other types of usability studies will follow.

The new credit union website will also receive a major update in terms of technology. Included on the docket is real-time search and a chatbot that interacts with users and helps answer questions.. Also included is personalized content based on data about users’ interests and browsing behaviors. For example, a user who has visited the auto loan page will see suggested content about auto loans, such as blog posts, FAQs, etc.

“We’re thrilled to be working on this project,” said Derik Krauss, co-founder of BloomCU. “Life Credit Union has a strong brand, and we’re excited to show it off with a powerful, gorgeously designed website that delights members and visitors alike and makes them feel at home.”

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Life Credit Union

Life Credit Union was originally chartered in 1958, as Baptist Hospital Credit Union. They had only nine members, and a mere $45.00 in assets. Today, they have over 4,300 members and more than 30 million in assets. Headquartered in Nashville, Tennessee, they have opened up their membership base to anyone in the healthcare industry in Cheatham, Davidson, Robertson, Rutherford, Sumner, Williamson and Wilson counties, as well as their family members. Their name comes from their deeply held desire to be a fundamental part of their members lives.


Derik Krauss
(844) 334-3837 |

More News