Life CU launches new “member-focused” credit union website design

COTTONWOOD HEIGHTS, UT (August 15, 2018) — Life Credit Union recently launched a new credit union website design. The website was created by award-winning agency BloomCU, which works exclusively on credit union websites.

Life CU gets their name from their membership base—they serve people who work in or for the healthcare community in Nashville and Middle Tennessee. In fact, their main branch is located within the medical hub of Nashville. Life’s top priority as a credit union is to provide convenience and care to their members, adapting to their needs and unique lifestyles.

This is why having a world-class new website was important to them. In addition to a beautiful design, they wanted a welcoming, technologically proficient site where busy members could come and find everything they needed in one place. The new credit union website design delivers on the goals. It is fast, mobile-friendly, and includes up-to-date features like smart search, which suggest inquiries as the user types.

Another member-focused addition is BloomCU’s personalization technology, Persona, which creates an individualized version of the website for each user, depending on their past behaviors and preferences. Life’s new home page also poses the question “What Can Life Do for Me?” inviting first-time users to take an interactive quiz that will help them find what they are looking for on the site.

“Our new website truly reflects the spirit of our mission as a credit union,” said Kim Allen, Marketing Director of Life CU. “With its fresh and conversational approach, it highlights the care and relationships we share with our members.”

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Life Credit Union

Life Credit Union, named for their deeply held desire to be a fundamental part of their members lives, was originally chartered in 1958 as Baptist Hospital Credit Union. At the time, they had only nine members, and a mere $45.00 in assets. Today, they have over 4,000 members and more than $35 million in assets. Headquartered in Nashville, Tennessee, they have opened up their membership base to anyone in the healthcare industry (and their family members) who live in Cheatham, Davidson, Robertson, Rutherford, Sumner, Williamson and Wilson counties.


Derik Krauss
(844) 334-3837 |

More News