Limestone FCU begins new credit union website design development with BloomCU

COTTONWOOD HEIGHTS, UT (March 8, 2019) — Exciting design and technology changes are on their way as the award-winning design agency, BloomCU, begins development on Limestone Federal Credit Union’s new website. Ushering in upgraded technology, interactive content, and gorgeous design aspects, the new site will be up and running by Summer 2019.

Limestone FCU was founded in 1955 to provide affordable financial and banking services to the north shore communities of Michigan’s upper peninsula. They have played an active role in shaping local economic development and providing valuable resources for their members. Because of Limestone FCU’s involvement in their community, they wanted a website that accurately reflects member engagement and their ability to provide affordable banking options.

Limestone FCU’s Marketing Manager, Jessica Hayes, initiated the project as a way to move from a text-based website to a site that draws on imagery, interactive content, and financial tools. In talking with Jessica, she reiterated that Limestone FCU is a prominent contributor in the community, whereas their website lacked ways of communicating their involvement.

Throughout the process of developing the new site, BloomCU’s will focus on aesthetic characteristics that will result in a sleek, modern, and welcoming credit union website design. As for functionality, BloomCU will conduct card sorting exercises and usability tests to build intuitive navigation and interfaces for the site. Fast load-times and mobile-friendly browsing will also ensure convenient access from all devices.

Additionally, Limestone FCU’s new website will feature a natural language quiz bot and BloomCU’s personalization software called Persona. With Persona, website visitors are given a personalized experience based on previous website visits and implied preferences.

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Limestone FCU

Realizing the need for affordable financial services, a group of workers from the Inland Lime & Stone Company decided to create Limestone FCU in 1955. They began as an after hours operation at Inland Lime & Stone, upgraded to a local garage, and finally purchased a full-service branch. Since then, Limestone FCU has outgrown their modest beginnings and proudly serves the north shore communities of Lake Michigan.


Derik Krauss
(844) 334-3837 |

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