Linda Pettit joins Co-Financial services as Vice President , Customer Care

RANCHO CUCAMONGA, CA (February 5, 2014) – Linda Pettit has joined CO-OP Financial Services as Vice President, Customer Care, responsible for the company’s service quality initiatives and programs for its 3,500 client credit unions.

“Linda has more than 30 years of experience in the financial industry, and her leadership has been instrumental in starting up payment systems and services for a number of financial institutions,” said Kim Hester, EVP, Customer Care and Financial Solutions for CO-OP, and to whom Pettit reports. “She brings a wealth of knowledge to the customer care arena as she has also provided consulting to credit unions in credit, debit, home-banking, bill-pay and many other services and programs.”

Pettit joins CO-OP from California Center Credit Union of Ontario, Calif., where she served for five years as CEO. Prior to that, she worked two years as a consultant to credit unions; and 10 years, finishing as Director, Schools Market, for ECCU of Brea, Calif., a $2 billion-in-total-assets credit union. She also had an initial stint of six years with CO-OP Financial Services as Director, Membership Development.

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About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit

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