Magnolia FCU reveals details of future credit union website design with BloomCU

COTTONWOOD HEIGHTS, UT (December 26, 2018) — The rumors are true – Magnolia Federal Credit Union is pleased to announce their recent partnership with award-winning technology and credit union website design agency BloomCU to upgrade their current website.

With a fresh design and upgraded tech, the new website will offer an enjoyable user experience and enhanced online capabilities. Ryan Harmon, Creative Director at BloomCU said, “Mobile and online banking really is the standard these days. Being able to deposit checks, apply for loans, and pay bills online is a must.” BloomCU’s award-winning skills will ensure that the new site is intuitive and easy to use on all devices.

Magnolia FCU has been concerned with wait times at their brick and mortar locations for some time. Their large membership base makes it difficult to keep up with the demand for in-person transactions. The new site will demonstrate how a beautiful and intelligent design upgrade can streamline online functions, decrease in-person wait times, and stand out from the competition.

Intelligent design essentially boils down to functionality. BloomCU understands this and has been conducting usability tests and card sorting exercises to build intuitive navigation and interfaces for the site. Fast load-times and real-time search results will speed up transactions and quickly direct members to the products they are looking for.

Magnolia’s new website will include a natural language quiz bot, and also feature BloomCU’s personalization software called Persona. With Persona, visitors who land on the new site will be given a personalized experience based on previous website visits and implied preferences.

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Magnolia Federal Credit Union

With a history deeply rooted in providing affordable financial services during the Great Depression, Magnolia FCU is proud to serve the hard-working communities of Mississippi since 1935. The multi-million dollar supported credit union offers a full-suite of financial products and services.. As a not-for-profit organization, Magnolia FCU is dedicated to making sure their members enjoy lower fees, better interest rates, and higher returns on savings.


Derik Krauss
(844) 334-3837 |

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