MarketMatch, Inc., a full-service, digital-forward marketing agency specializing in community financial institutions, is kicking off the new year with news of a big win
SLEEPY EYE, MN (January 14, 2020) — The digital mortgage campaign that was created in 2019 for SouthPoint Federal Credit Union, has garnered a Minnesota Credit Union Network Marketing Award. These awards recognize outstanding work in the following categories: branding, community impact and outreach, digital advertising, video and complete campaigns.
The mortgage campaign, titled “Nailed It,” won top honors in the Digital Advertising category and included Spotify radio and video advertisement. “More and more, we’re including high-end video as part of our overall digital strategy mix for clients,” said Aaron Gregerson, MarketMatch chief digital officer. You can view the winning 30 second video here: https://www.youtube.com/watch?v=fYxGgODgtZk. As MarketMatch continues to grow its focus on video creative, the company is enhancing its video-production capabilities with an equipment upgrade in 2020 to enable even more video production delivery.
The “Nailed It” campaign was part of a larger overall strategy to introduce and generate awareness for the new SouthPoint Home Mortgage brand. The campaign strives to highlight the ease of working with SouthPoint Home Mortgage and create a welcoming feeling from the brand to consumers in the market.
“We have been creating and executing digital work and strategies for years. When a campaign performs well and delivers key results, you can feel good about creating success for your clients. But when the work goes on to be recognized by industry peers it’s just icing on the cake,” said Gregerson.
About SouthPoint Financial Credit Union
SouthPoint Financial Credit Union is a not-for-profit financial cooperative that distributes profits among members in the form of lower loan rates, fewer and lower fees and higher savings rates. Membership is open to all residents and businesses in a 17-county area of southern Minnesota. For additional information visit southpointfinancial.com or call 877-794-6712.