MarketMatch promotes new EVP
DAYTON, OH (Decmber 4, 2013) — MarketMatch, the nation’s only integrated financial marketing solutions company for small-to mid-sized community banks and credit unions, proudly announces the promotion of Eric Gagliano to Executive Vice President, Client Manager.
Gagliano, an 8-year veteran of MarketMatch and 12-year executive in financial services marketing for credit unions and community banks, will take on additional management responsibility for client management and executive leadership of MarketMatch. Gagliano develops marketing strategies, manages client relationships, and contributes to business development in addition to writing key entries in the widely followed MarketMatch blog. He is a native of Ohio and a graduate of the ABA School of Bank Marketing at Northwestern University. In addition, he has also earned the Certified Financial and Marketing Professional (CFMP) designation through the Institute of Certified Bankers. “Eric is a key executive leader for us and he brings an expertise and industry viewpoint that is contagious and bright ideas that continue to elevate our clients in many areas. His speaking, blog writing, and thought leadership truly place him in an elite group of followed
Industry minds. He will contribute more on a daily management basis for MarketMatch which will create freedom for me to seek new opportunities for growth and innovation,” said Bruce Clapp, President of MarketMatch. “Eric brings a unique perspective to our firm at an exciting time when we are at the forefront of transforming the industry and placing the bank customer and credit union member at the center of all our client activities.”
Founded in 2002, MarketMatch is the nation’s only integrated marketing company focused exclusively on the financial services segment. By uniquely combining sound business strategies and creative tactics for bringing the strategies to market, MarketMatch has proven to be an innovative and expert resource for financial marketing. MarketMatch’s proprietary, process-driven approach is the first of its kind. Known as Customer Leadership Marketing™, this process guides institutions through the journey of becoming a marketing-focused organization, improving brand consistency, deepening customer relationships and increasing revenue. For more information about MarketMatch, its solutions and its clients, visit online at www.marketmatch.com.