Waynesville, Ohio (June 25, 2021) |
MarketMatch, Inc., a full-service, digital-forward marketing agency specializing in community financial institutions, announces it has been retained by Texas-based Education Credit Union to redesign and upgrade its website.
Education Credit Union has $351 million in assets and serves nearly 30,000 members of the education community in Amarillo, Bushland and Canyon.
MarketMatch, an industry-leading digital and website design marketing firm, whose web redesign work has won both CUNA Diamond and Hermes awards, will create a new website showcasing improvements in the following areas:
- Lead development engine to develop visitor paths that encourage visitors to seek more information and/or inquire and connect directly from the website.
- Engaging design that invites visitors and encourages content exploration based on their unique needs.
- Easy navigation to pages that are most visited so as to provide a customizable experience.
- Persona relevancy to ensure easy access to information tied to both the credit union’s member personas and their brand engagement methodology.
- Automation-ready by building navigation and page content that feeds the SharpSpring Marketing Automation/lead development process.
“Education Credit Union is looking to create a digital tool that connects members, potential members and the credit union in a seamless, information rich, easy-to-navigate website. Tying together our expertise in member persona development, buyers journey and web design with a relevant digital message and lead-nurturing process creates a robust outreach platform. We are excited to launch our proven DigitalIQ™ process with the Education Credit Union team,” noted Bruce Clapp, president of MarketMatch.