Mazuma joins consortium unvieling social campaign to drive growth of millennials
“Make Your Money Matter” Initiative Illustrates How Credit Unions Benefit Members and Their Communities
ST. PETERSBURG, FL (November 4, 2013) — Mazuma Credit Union and seven other credit unions are joining with PSCU to unveil a message that’s right on the money for a new crop of young, local-minded consumers.
The “Make Your Money Matter” (www.makeyourmoneymatter.org) campaign is a cooperative, grassroots effort designed to educate a new generation of consumers about the wealth of benefits credit unions provide over big banks. The campaign launches just ahead of Bank Transfer Day, a consumer movement encouraging a voluntary switch from commercial banks to credit unions, on November 5. Partnering with Mazuma to introduce “Make Your Money Matter” is a consortium of seven credit unions from around the country and PSCU, all keen on proclaiming the myriad advantages of credit unions for members and their local communities.
“Every financial institution has their eyes focused on Millennials and rightfully so. They’re going to play a large part in defining how banking is done going forward. Millennials are passionate about communities, so this is a great joint venture to show them how credit unions share those same values,” said Mazuma brand manager Andy Dickhut.
In addition to Mazuma, the seven credit unions helping to spearhead the initial launch
of this campaign include Redwood Credit Union (Santa Rosa, Calif.); GTE Financial
Credit Union (Tampa, Fla.); Baxter Credit Union (Vernon Hills, Ill.); Firstmark Credit Union
(San Antonio, Texas); Bethpage Federal Credit Union (Bethpage, N.Y.); Michigan First Credit Union (Lathrup Village, Mich.), and OnPoint Community Credit Union (Portland, Ore.).
The new campaign will reach out to a key demographic of people born in the 1980s or 1990s – Millennials – via web and social media outlets, encouraging them to make the switch from banks to credit unions. In addition to an interactive experience (www.makeyourmoneymatter.org) that educates visitors on the differences between big banks and credit unions, the campaign empowers local credit unions to spread the message with shareable visual assets that can be seeded across their social channels.
The campaign’s website will also include a unique and shareable calculation tool allowing users to see how much big banks could be profiting from their deposits.
About “Make Your Money Matter”
“Make Your Money Matter” is a campaign initiated by eight credit unions and PSCU with the goal of educating consumers about all the good things that come with joining a credit union. PSCU is a leading provider of traditional and online financial services to credit unions. For more information and to get involved, visit http://www.makeyourmoneymatter.org/.
About Mazuma Credit Union
Established in 1948, Mazuma Credit Union serves more than 52,500 Members and has more than $490 million in assets. Mazuma is open to membership for those living or working in Cass, Clay and Jackson Counties in Missouri and Johnson County in Kansas. For more information about the Credit Union that’s “all about you,” visit Mazuma’s website at www.mazuma.org, or contact Andy Dickhut at firstname.lastname@example.org.