Member Driven Technologies (MDT), a CUSO that hosts the Episys® core processing system from Symitar® to provide a private cloud alternative for core processing and IT needs, today announced that Carla Bettens has been promoted to vice president of marketing and communications. In this role, she will manage all aspects of marketing as well as both internal and external communications, ultimately driving awareness of MDT as a leading technology provider for the credit union industry.
A financial services industry veteran, Bettens has been with MDT since 2013. During this time, she made significant positive impacts to MDT’s product evolution, strategic partnerships, the client community and overall company culture through serving in various roles including manager of client relations, manager of enterprise relations and senior manager of product management. Prior to joining MDT, she held several executive positions in the software services and core processing industry.
“MDT is empowering credit unions across the country with the technology, products and services they need to operate more efficiently and better serve their members and communities,” said Bettens. “I’m honored to be a part of such a dynamic, impactful organization and I look forward to my new role, where I’ll help streamline and enhance both marketing and communications internally, with clients and to relevant external audiences. MDT’s story is a strong one, and I am excited to help share it more broadly.”
As vice president of marketing and communications, Bettens will spearhead communication strategy, public relations efforts and marketing campaigns and initiatives. In addition, she will oversee the planning and execution of key events, including MDT’s annual CEO Forum and client conference, MDT Connect.
“For nearly a decade, Carla has been a highly valuable part of the MDT family; she’s always willing to go the extra mile for our clients and her peers,” explained Larry Nichols, president and CEO of MDT. “She enters this new role with deep expertise and a proven track record of success; in her time with us, she’s made positive impacts to our clients, partners and technology. We’re confident that she’ll take on this new role with passion and dedication, driving our communications and marketing strategy.”
Carla Bettens