Members are the priority in Rivertown’s new BloomCU-designed site

COTTONWOOD HEIGHTS, UT (February 27, 2020) — Every credit union website seeks to put members first. But Rivertown’s new site wants to go the extra mile to do it. Rivertown prides themselves on offering friendly, down-to-earth service. They’re always willing to go the extra mile
to help their members, and they wanted their website to be an extension of that attitude.

Partnering with BloomCU’s creative team, Rivertown was able to deliver a brand new credit union website design that prioritizes the needs of members. As users navigate the site, they’ll find simple designs, clean photographs, and short pieces of text. You get the feeling that the site isn’t trying to waste your time—it’s trying to help you find what you’re looking for. If you can’t find enough information, each page encourages you to explore “popular questions” that other users have about the page.

Ryan Harmon, BloomCU’s Creative Director, said that Rivertown wants to make sure that members always feel that they can find what they are looking for. “We wanted to make the new site feel approachable. If members can’t find what they are looking for on the site at some point, we want to make sure that they are encouraged to contact the credit union. I think that’s how you put members first. Make sure navigation and information are intuitive, but also make the user comfortable with reaching out and contacting you.”

The tone of credit union website design not only impacts a user’s impression of the brand, but it also determines how likely members or potential members are to take further action. If a site seems out of touch or unnecessarily complex, users are less likely to engage. In Rivertown’s new site, Rivertown and BloomCU have created a site that feels warm and personal. The caring, approachable design will definitely drive engagement and extend Rivertown’s personal touch to their digital services.

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Rivertown

Rivertown Opening its doors originally to serve local General Motors employees and families, Rivertown Credit Union has since expanded to serve all of Kent County, Michigan. For over 70 years, Rivertown CU has sought to develop lasting relationships with their members, serving their member’s financial needs with friendly employees and intelligent technology.


Derik Krauss
(844) 334-3837 |

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