“Members Matter Most” to be the theme of CUNA’s 2012 International Credit Union (ICU) Day

Mark Wolff — CUNA Communications
(202) 508-6764

Amy Nigrelli – CUNA Marketing
(608) 231-4246

MADISON, Wis. (June 11, 2012) – Credit Union National Association (CUNA) reveals the design for International Credit Union (ICU) Day® 2012, based on the World Council of Credit Unions’ selected theme,  “Members Matter Most™.” ICU Day will take place on October 18, 2012.

“Members are the focal point this year, just as they are every single day in credit unions,” said Joanne Sepich, CUNA’s ICU Day coordinator. “While credit union staff always put members first, this is an opportunity to remind members that credit unions are different by design—members are what make credit unions unique and set them apart as for-people, not-for-profit, cooperatively owned financial institutions.”

Credit unions have celebrated ICU Day on the third Thursday of October since 1948. The day reflects upon the credit union movement’s history and promotes its achievements. It is a day to recognize the dedication of those working in the credit union industry, appreciate current members and invite eligible consumers to join.

Historically, credit unions and associations in every part of the world celebrate the day with open houses, contests and picnics, fairs, festivals and parades; others hold athletic competitions and essay or art contests for young members. Public gatherings with visiting dignitaries have effectively attracted media attention and public involvement, as have educational and public service events.

For celebration tools and additional resources about the 2012 ICU Day, visit

For questions about ICU Day, e-mail, or contact Joanne Sepich by phone at (800) 356-9655, ext. 4867, or e-mail at

About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 95 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information about CUNA, visit or the CUNAverse blog and follow @CUNAverse on Twitter.  For more information about credit unions, visit and follow @asmarterchoice on Twitter.

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