MemberTree Consultancy’s Community Challenge helps JSFCU

FARGO, ND (September 11, 2014)  MemberTree Consultancy, an H2M company, has helped Jersey Shore Federal Credit Union bring in more than $7.7 million in refinanced loans through customized community challenge campaigns over an almost two-year period.

MemberTree’s Community Challenge program is designed to help credit union members save money by reducing loan duration and interest payments. Credit unions challenge their communities to consolidate or refinance loans to achieve a community-wide interest savings.

“We brought in more than $4 million in refinanced loans when we implemented our 50th Anniversary Community Challenge in 2013 so it was an easy decision to work with MemberTree again to create our Loan Rescue Community Challenge for 2014,” says Virginia Williams, CEO of Jersey Shore Federal Credit Union. She adds, “As of July we had already seen $3.7 million in refinanced loans our members had elsewhere.”

MemberTree’s turnkey campaign includes everything a credit union marketing team needs from the official Community Challenge logo to a microsite, television ads, press releases and social media strategies.

“Our standard community challenge program features a charitable donation based on the total interest savings, but because the economy is so tough in the South Jersey area, we worked with the credit union’s idea to adjust the program to provide a bonus giveback to the members instead,” says Dan Altenbernd, MemberTree COO.

“It’s incredible to see such success with these marketing programs,” says Williams. “They (MemberTree) worked with us to slightly change the program to fit our specific market conditions and the results have been amazing,” she adds.

To start a Community Challenge for your credit union or learn more about how it works, visit or call (866) 551-0177.

About MemberTree Consultancy

MemberTree Consultancy is a division of H2M, a results-focused marketing agency. MemberTree Consultancy offers strategic branding and a variety of turnkey campaigns designed specifically for credit unions. For more info, visit

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