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Messagepoint named a Leader in 2023 Aspire CCM-CXM Leaderboard

TORONTO, ON (November 28, 2023)Messagepoint announced today that it has been recognized by Aspire Customer Communication Services as a leader for the sixth consecutive year in its 2023 Aspire Leaderboard™ for customer communications management (CCM) and customer experience management (CXM) technology vendors. Messagepoint’s Intelligent Content Hub for CCM is recognized in the Vendor-hosted SaaS, AnyPrem CCM and Enterprise Communications Processing (ECP) categories and is the standout leader in all Aspire’s rankings when it comes to AI-powered Content Intelligence capabilities for CCM.

Messagepoint’s cloud-based content hub enables customers to more efficiently create, manage and optimize content and communications across all channels. It is the only solution in the market that takes a modular approach to content management, providing advanced content sharing capabilities that support content delivery via both composed communications and headless APIs. The ability to centrally control and reuse common content components increases the efficiency, speed and accuracy of content authoring and change management cycles across fully composed customer communications and responsive digital experiences.

“For the sixth year running, Messagepoint has been recognized by Aspire in their CCM-CXM Leaderboard,” said Steve Biancaniello, founder and CEO of Messagepoint. “Messagepoint provides innovative solutions for the CCM space that focus on driving efficiency and speed through more intelligent control over content. We have achieved that by continually introducing so many game-changing advancements to this space, including being the first cloud-based CCM solution, empowering non-technical resources with no-code content authoring and template control, modularized content control to enable advanced sharing and dynamic variation management, headless APIs to dynamically deliver content to any channel, and AI-powered rationalization, migration and content optimization. We look forward to continuing our history of making communications easier to manage and enabling our customers to deliver better experiences across all channels through more intelligent control over their content.”

“Messagepoint has been a leader in Content Intelligence in CCM for many years and the company continues to evolve its solutions at a rapid pace,” said Kaspar Roos, founder and CEO of Aspire. “The integration of generative AI fits very well with Messagepoint’s product philosophy; not only can it analyze content in a very granular way, but as of early 2023, they can also remediate at scale across use cases and touchpoints.”

Messagepoint’s Content Intelligence capabilities were recently enhanced to add translation into over 80 languages and plain language content rewrites to its sentiment, reading level and brand alignment analysis. Messagepoint’s Assisted Authoring capabilities are governed by enterprise-grade controls that make it faster and easier for marketing and customer servicing teams to safely translate and optimize content, while still retaining complete control over the outgoing message. Assisted Authoring is available in both the platform’s content hub and in Rationalizer, its content analysis and migration solution.

On Wednesday, December 6, Patrick Kehoe, EVP of product management at Messagepoint, and Kaspar Roos, founder and CEO of Aspire, will jointly present how to optimize customer communications using generative AI for vulnerable populations and those with limited English proficiency. Register for the event at this link https://www.messagepoint.com/generative-ai-ccm-webinar/

To view the 2023 Aspire Leaderboard, visit https://www.messagepoint.com/resources/2023-aspire-ccm-leaderboard/


About Messagepoint

Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit www.messagepoint.com.

Aspire Disclaimer

The Aspire Leaderboard™ is copyrighted by Aspire Customer Communications Services Ltd. and is based on the findings and opinions of Aspire’s consultancy organization. Aspire does not endorse any vendor, product or service included in the Aspire Leaderboard.

About Aspire

Aspire Customer Communications Services is a boutique consulting firm specializing in the Customer Communications Management (CCM), Customer Experience Management (CXM), and Customer Journey Management (CJM) industries. Through deep market expertise and global insights, Aspire works with Software, Services and Solution providers, and Business Advisories and Private Equity Firms to help them achieve their CCM goals. Find more information about how Aspire is helping organizations navigate the complexities of the customer communications world at http://www.aspireccs.com.

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