Mitchell Stankovic Underground collides with RAW issues Feb. 23 to grow membership

Studying how credit unions can fulfill Maslow’s hierarchy of needs

BOULDER CITY, NV (February 6, 2020) — The Underground Community, powered by Mitchell, Stankovic & Associates, will collide in Washington, DC, Feb. 23, 2020, to create an environment of vulnerable collaboration and examine the role of fulfilling member needs to create a sense of membership belonging. The main event occurs 8:30 am – 12:30 pm local time at the Hay-Adams Hotel and meetups will continue throughout the week to drill down on action plans better understand how the industry can meet members at their various life stages.

From the top of the historic Hay-Adams Hotel, overlooking the White House, the Underground Collision will tap into credit union leaders to foster vulnerable collaboration.

Underground Collision RAW panelists who’re coming together in vulnerable collaboration, include:

    • Samantha Paxson, Chief Experience Officer, CO-OP Financial Services
    • Brian Branch, President/CEO, World Council of Credit Unions
    • Lynn Heckler, Chief Talent Officer, PSCU
    • Brandi Stankovic, Chief Strategy Officer, CU Solutions Group
    • Chip Filson, Chairman, Callahan & Associates
    • Maurice Smith, CEO, Local Government Employees FCU
    • Nader Moghaddam, President/CEO, Financial Partners CU
    • Steve Stapp, President/CEO, Unitus Community CU
    • Renee Sattiewhite, President/CEO, African-American CU Coalition
    • Linda Bodie, Chief Innovator, Element FCU
    • Jeff Yonemura, Board Director, Kinecta FCU
    • Pablo DeFilippi, SVP Membership & Networking Engagement, Inclusiv
    • Monica Belz, President/CEO, Kauai Government Employees CU
    • Liz Winninger, President/CEO, Xtend
    • Stefanie Rupert, President/CEO, Collins Community CU

The Underground is also introducing exciting meetups for further introspection on the LGBTQ and Ally community hosted by Bodie, and Housing First, Breaking Free of Poverty, hosted by Cynthia Campbell, Chief Experience Officer and Erin Allen, SVP Strategic Engagement for BALANCE.

“The industry is doing great work on awareness and bringing in new members, let’s give members a feeling of belonging. Lifelong membership comes from knowing a credit union cared and helped at a time of need,” Mitchell Stankovic CEO Susan Mitchell added. “Some think that the sense of collective interest went away with digital transformation, but not me – evidence shows that all generations are gathering online for what’s trending, what are key health issues, what friends are attending and who shared a common experience with them. Maslow’s Hierarchy is as significant today as it was when it was published – maybe even more so, and especially for credit unions who want to grow membership and impact.”

About Mitchell Stankovic and Associates

Located in Boulder City, Nevada, Mitchell, Stankovic & Associates (MSA) mission is to stand up for issues that will make a difference to a diverse world of people, the bottom line for credit unions and change member lives globally. Clients glow when asked about MSA because they know what a partnership truly means – working together to achieve financial democracy. Led by CEO Susan Mitchell, MSA believes that credit unions have a social purpose, and its consulting services emphasize doing the right thing as good business, garnering sustainable growth and relevance within the market. From CEO Leadership Transitions to Strategic Planning to Modernizing Board Governance, MSA consulting practice has 25-year clients who have become champions to encourage new clients from all over the world. Serial entrepreneurs, MSA consultants have founded industry initiatives like the Underground Movement, Global Women’s Leadership Network, CU Pride, HRD Network and they volunteer on governing bodies of Worldwide Foundation and Credit Union DEI Collective. Follow MSA and the Underground on: Website Facebook LinkedIn Twitter

About The Underground Community

The Underground Community founded by Susan Mitchell of Mitchell, Stankovic & Associates, questions the divisive rhetoric that has both engaged and enraged us. We drive change, encourage diverse opinions, and force off-record discussions to become on-record initiatives. The hundreds of Underground Colliders believe through incremental, grassroots change, credit unions can become consumers’ financial services provider of choice by applying modern thinking and credit unions’ classic principles: people helping people.


Zach Christensen

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