Multiple credit unions sign 3 year contracts with Chatter Yak
OSHKOSH, WI (January 30, 2015) — Credit Unions have been looking for ways to measure the return on social media for years. Four Wisconsin based credit unions (Heritage, Fort Community, Prime Financial, and Superior Choice) have turned to the experts at Chatter Yak! (Marketing and Advertising CUSO) to help them improve their social media efforts and prove ROI by committing to three year contracts For Chatter Yak!’s premier social media application, Yak Tracker. Yak Tracker integrates with multiple social media channels via application programing interfaces (API’s) which gathers social data, increases likes, and generates loan leads through Facebook, Twitter and other social networks. In 2014, Yak Tracker was able to help CitizensFirst Credit Union (Oshkosh, WI) generate over $2 million in consumer loans all through Facebook. They were able to track and report numbers to show actual return, which, before Yak Tracker had never been done before.
Danielle Frawley, VP of Marketing at Fort Community Credit Union had this to say about her recent investment:
“When ChatterYak allowed us to trial their Yak Tracker system, the numbers simply spoke for themselves. Their team was a pleasure to work with, and simply put, we needed to start showing an ROI on social media efforts and Yak Tracker allowed us to do this.”
About Chatter Yak! LLC
Chatter Yak! exists to assist financial institutions in marketing and advertising across traditional and emerging communication channels. With an emphasis on consumer engagement both inside and outside of the branch, our products and services focus on the entire banking experience. Realizing that the financial industry is extremely competitive, we focus on helping create long-lasting impressions in order to establish consumer loyalty and retention. For more information, visit: www.chatteryak.com.