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Municipal Credit Union (NY) selects TRUECar auto buying service from GreenProfit Solutions, Inc.
NEW YORK (September 2, 2014) — In an effort to grow auto loans and better serve their members, Municipal Credit Union (MCU) has selected the TrueCar Car Buying auto research and purchasing system.
Designed to provide a transparent and “hassle-free” car buying experience, members are empowered to build their own new car, using customizing options, color, features, and even purchase incentives, as well as search for used vehicles. Moving beyond other online auto buying sites, the branded car buying service provides members with a Savings Certificate that Guarantees upfront pricing at over 8,000 certified dealers. Nationally, members typically save an average of $3,078 off MSRP on new cars and special discounts on used cars.
“Recognizing the importance of the positive member experience, we wanted to provide our members with an easy way to browse, and choose their next vehicle using a channel they are already comfortable using, the Internet,” explains Ahmed Campbell Vice President of Credit Operations at the over 350,000 member MCU, headquartered in New York, NY. Continued Campbell, “While our members gain a superior car buying experience, we can grow booked loan volume and compliment these loans with value-added ancillary products, thereby creating a true win/win scenario.”
“Credit unions exist to serve their members, and we believe that the TrueCar Car Buying Service is a perfect example of this relationship,” begins Joseph Winn, President/CEO of GreenProfit Solutions, partner agent firm for TrueCar through a unique agreement with Frost Financial. “The web is a natural first stop for members in their auto search, and this service allows the credit union to generate more interest & non-interest revenue. Plus, with the Guaranteed Savings Certificates, members reap the rewards of their relationship through convenience and their wallet.”
GreenProfit Solutions and its sister company, National CU Income Services, have been serving credit unions for over 30 years. Their current initiative, cuZOOM, harnesses a suite of solutions aimed exclusively at growing auto loan volume and profitability. For more information on their services, visit www.cuzoom.org or contact Joseph Winn at 800-358-2901 x42
Frost Financial Services has been serving the credit union industry since 1972. Best known for its proprietary VisualGAP solution, Frost, through its broker network, currently serves over 1,100 financial institution clients nationwide.
TRUECar is the nation’s fastest growing auto buying service with over 600 partnering organizations and 8000 Certified Dealers in their network.
Municipal Credit Union (MCU) is the oldest credit union in New York State and one of the oldest and largest in the Country. Established in 1916 and headquartered in New York City, today MCU has assets of over $2 billion and offers a full range of financial services to its over 350,000 members. With branches in New York City, Westchester and Long Island, its members also have access to the credit union’s large and growing ATM network. Eligibility to open accounts at MCU is available to New York City and Yonkers municipal employees; state and federal employees who work in the five boroughs; health care professionals who work in New York State; members of select industry groups; employees of private colleges in New York City and private and public colleges in Nassau, Suffolk, and Westchester; certain family members, and qualifying retirees. MCU is an equal opportunity lender, and deposits are federally insured to at least $250,000 by the National Credit Union Administration (NCUA), a U.S. government agency. For more information about Municipal Credit Union, visit www.nymcu.org.