NAFCU Rated Tops in CU Advocacy and Compliance
Washington – The National Association of Federal Credit Unions (NAFCU) was ranked highly for regulatory and legislative advocacy, compliance and as a source of industry insight and news in a needs assessment and satisfaction survey conducted by an independent research firm.
The survey, conducted by McKinley Advisors from Oct. 2-15, 2012, was sent to 11,275 credit union CEOs, chairs, staff, and volunteers. A total of 1,275 responses were received for an 11 percent response rate.
“NAFCU was ranked the market leader by its members,” said Mike Norbut, managing consultant, McKinley Advisors. “Clearly, NAFCU members appreciate the services they receive from NAFCU. Simply put, NAFCU members feel they are getting a great return on their investment.”
The survey found that 97 percent of CEOs were “likely” or “very likely” to renew their membership in NAFCU. Nearly all respondents (96 percent or more) indicated they were satisfied with NAFCU staff’s knowledge of products/services, resolution of issues, timeliness of response, access/friendliness of staff and overall quality of member service. Seventy-four percent of respondents said the overall value for dues paid was “outstanding” or “very good.”
CEOs gave NAFCU very high marks in rating its mission areas:
- Regulatory Advocacy: 94 percent indicated completely or somewhat satisfied
- Publications and News: 94 percent indicated completely or somewhat satisfied
- Access to Compliance Team: 92 percent indicated completely or somewhat satisfied
- Economic and Research Reports: 91 percent indicated completely or somewhat satisfied
- Legislative Advocacy: 89 percent indicated completely or somewhat satisfied
In benchmarking, NAFCU garnered a 43 percent Net Promoter Score, which indicates strong growth potential through word of mouth. NAFCU ranked first among trade associations. Additionally, NAFCU ranked second best among 15 trade associations in terms of value provided versus cost.
“The findings of the survey confirm that our members value NAFCU across the board,” said Mike Parsons, NAFCU chair and president and CEO of First Source Federal Credit Union. “This is a resounding vote of confidence for NAFCU and underscores the fact that NAFCU is using its resources wisely.”
McKinley Advisors has been a catalyst for association success since 1994, offering a range of research, consulting and outsourcing services that enable its non-profit clients to advance their most important initiatives.
The National Association of Federal Credit Unions is the only national organization that focuses exclusively on federal issues affecting credit unions, representing its members before the federal government and the public.