NCUA Credit Union Marketing Webinar Now Available Online

Learn How to Reach Current and Potential Members More Effectively

ALEXANDRIA, VA (May 29, 2013) – The National Credit Union Administration’s Office of Small Credit Union Initiatives webinar, “Driving the Bottom Line: Results through Marketing,” is now available online.

Sandi Carangi, Director of Credit Union Marketing Services at the Pennsylvania Credit Union Association, and Gustavo Grüber, Vice President of Coopera Consulting Inc., discussed marketing strategies to help credit unions improve outreach to current and potential members, including:

  • Developing core components of an effective marketing plan;
  • Understanding how marketing goals and strategies can affect a credit union’s financial performance ratios;
  • Analyzing consumer data and developing market research to help credit unions identify potential members; and
  • Using marketing strategies to reach the growing Hispanic population.
More than 700 participants joined the 90-minute webinar. A link to an archived audio recording and written transcript of the webinar are now publicly available online here.
For technical questions related to accessing the webinar, contact NCUA’s Technical Support at 800-827-3255 or
NCUA’s Office of Small Credit Union Initiatives fosters credit union development and the effective delivery of financial services for small credit unions, new credit unions and credit unions with a low-income designation. For more information, visit the OSCUI page on the NCUA website.

NCUA is the independent federal agency created by the U.S. Congress to regulate, charter and supervise federal credit unions. With the backing of the full faith and credit of the U.S. Government, NCUA operates and manages the National Credit Union Share Insurance Fund, insuring the deposits of nearly 94 million account holders in all federal credit unions and the overwhelming majority of state-chartered credit unions.


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