NCUA Credit Union Marketing Webinar Now Available Online
Learn How to Reach Current and Potential Members More Effectively
ALEXANDRIA, VA (May 29, 2013) – The National Credit Union Administration’s Office of Small Credit Union Initiatives webinar, “Driving the Bottom Line: Results through Marketing,” is now available online.
Sandi Carangi, Director of Credit Union Marketing Services at the Pennsylvania Credit Union Association, and Gustavo Grüber, Vice President of Coopera Consulting Inc., discussed marketing strategies to help credit unions improve outreach to current and potential members, including:
- Developing core components of an effective marketing plan;
- Understanding how marketing goals and strategies can affect a credit union’s financial performance ratios;
- Analyzing consumer data and developing market research to help credit unions identify potential members; and
- Using marketing strategies to reach the growing Hispanic population.
NCUA is the independent federal agency created by the U.S. Congress to regulate, charter and supervise federal credit unions. With the backing of the full faith and credit of the U.S. Government, NCUA operates and manages the National Credit Union Share Insurance Fund, insuring the deposits of nearly 94 million account holders in all federal credit unions and the overwhelming majority of state-chartered credit unions.