NerdWallet Announces Gen Y Credit Union Contest

NerdWallet, a popular personal finance website, is holding their first-ever Gen Y Credit Union Contest to encourage credit unions to come up with innovative plans to engage 18–29 year-olds. All credit unions are eligible for the top prize of $2,000 and the runner-up prize of $1,000, regardless of size. NerdWallet is also offering two special $1,000 prizes for smaller credit unions: those with less than $500 million in assets and those with less than $100 million in assets.

The winners will be picked by an independent panel of judges: the winning student team from UC Berkeley’s Big Ideas Contest, financial literacy advocate Joseph Peri (President of Junior Achievement New York), and credit union leader Bucky Sebastian (NCUF Executive Director).

About Generation Y

Generation Y (Gen Y) makes up about 25% of the population but only 9% of credit union membership. After graduating into a recession with few job prospects and crushing student debt, this tech-savvy generation needs help from credit unions that can offer lower fees, higher savings rates and better financial literacy programs.

How to Enter

  1. Write a “commencement speech” to Gen Y. Give them advice about financial literacy and tips to better navigate the real world. Publish this on your website wherever you think it’s mostly likely to reach Gen Y youth. Make sure to link back to the contest page so NerdWallet can track your entry.
  2. Fill out NerdWallet’s simple submission form, and let them know your plan for connecting with Gen Y!
  3. Help spread the word. Let others know about your contest entry via your news page, Facebook, Twitter (#GenYCreditUnion) or other social media.

The contest will be open from May 1 to June 30. For more information, visit the contest homepage or email

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