New and updated white paper explores bank & credit union marketing trends and statistics for success in 2019 and beyond
FCTI, Inc. launches 2nd annual white paper analyzing current financial institution targeting and advertising techniques.
LOS ANGELES, CA (April 30, 2019) — FCTI, Inc. today announced the launch of its newly updated “On Target Marketing: Volume 2 – Changing Channels & Communication Strategies for 2019 & Beyond”. The paper presents new statistics on consumer interactions with financial institutions. Volume 2 also offers insights on advertising and marketing methods to appeal to new account holder behaviors and preferences.
“Consumer behavior and response to advertising methods change at a much faster pace in the digital age,” said Rebecca Hellmann, Director of Marketing for FCTI, Inc. “Following the high level of interest for our first iteration of ‘On Target Marketing’ last year, we felt it prudent to stay on top of this subject for ourselves as well as our financial institution partners.
“We are pleased to present a compilation of our ongoing research in Volume 2, and look forward to providing updates on this and a variety of other subjects through our weekly blog.”
The new white paper covers tips and benchmarks for a variety of marketing methods including, but not limited to:
- Crafting clear messaging for better response rates
- Generating relevance
- Paid Search
- Social Media Advertising
“On Target Marketing: Volume 2” is available for free download on FCTI’s website here. For more information about FCTI, to view the FCTI blog, or sign up for their monthly e-newsletter, please visit https://www.fcti.com.
FCTI, Inc. is a nationwide ATM solutions provider specializing in advanced ATM placements and operations for retail establishments. Our patented MBA technology, network partnerships, and leading software developments offer banks, credit unions, and businesses real marketing, distribution, and revenue-generating opportunities through the ATM channel.
FCTI provides custom turnkey ATM programs to best fit business goals by utilizing the right combination of hardware, software, and services. Our solutions are specially designed to provide financial institutions and site owners with the tools they need to increase distribution, align marketing efforts, and increase brand and product awareness while growing foot traffic and in-store sales.
Founded in 1993, FCTI strives to provide enhanced support, operational redundancy, and parts/supply access with multiple operational centers throughout the United States. FCTI is a subsidiary of Seven Bank, LTD. (TYO:8410) with over $8B in assets. Together, Seven Bank and FCTI manage over 30,000 ATMs worldwide.