GREENVILLE, SC (June 28, 2018) — Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” With the new name comes a new logo, brand identity and website created by Your Marketing Co.
Chartered in 1934, POE was formed to serve the financial needs of post office employees and their families. However, in recent years the credit union has expanded its field of membership in Bossier and Caddo parishes. What transcends both its base of postal workers and the greater community are the core values of “Pride, Ownership and Excellence.”
“If you’ve ever met a postal worker, these are men and women who are mission-driven and work shoulder-to-shoulder,” said YMC President Bo McDonald. “This idea of succeeding by working together is truly represented by this credit union. As one of only a few full-service financial institutions in their market, POE is well positioned to help its members achieve a better quality of life.”
A more modern color palette still captures U.S. patriotism for POE. It’s sharp, easy-to-navigate website –created by a division of YMC called uncommn – is compliant with the Americans with Disabilities Act (ADA). In itsnew mark, the letter “P” appears within a cube-shaped l
“POE is not in the business of reporting earnings to bank shareholders, but rather finding opportunities for its members,” McDonald said. “They have such a passionate and innovative team. We believe this overall brand strategy will position them for future growth.”
Your Marketing Co. is a full-service strategic planning, branding and marketing firm serving credit unions that are not content with the status quo. Since 2008, YMC has helped dozens of credit unions grow their potential through strategy, execution and accountability. And we give a damn!
Bo McDonald
Phone: (864) 230-1923
E-mail: bo@yourmarketingco.com
