New brand strategy for a Louisiana postal financial institution

Post Office Employees FCU starts a new chapter with rebrand to POE

GREENVILLE, SC (June 28, 2018) — Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” With the new name comes a new logo, brand identity and website created by Your Marketing Co. 

Chartered in 1934, POE was formed to serve the financial needs of post office employees and their families. However, in recent years the credit union has expanded its field of membership in Bossier and Caddo parishes. What transcends both its base of postal workers and the greater community are the core values of “Pride, Ownership and Excellence.

If you’ve ever met a postal worker, these are men and women who are mission-driven and work shoulder-to-shoulder,” said YMC President Bo McDonald. “This idea of succeeding by working together is truly represented by this credit union. As one of only a few full-service financial institutions in their market, POE is well positioned to help its members achieve a better quality of life.”

A more modern color palette still captures U.S. patriotism for POE. It’s sharp, easy-to-navigate website –created by a division of YMC called uncommn – is compliant with the Americans with Disabilities Act (ADA). In itsnew mark, the letter “P” appears within a cube-shaped logo that is reminiscent of a packageAltogether, it becomes a badge that is an expression of strength.

POE is not in the business of reporting earnings to bank shareholders, but rather finding opportunities for its members,” McDonald said. They have such a passionate and innovative teamWe believe this overall brand strategy will position them for future growth.”

About Your Marketing Co.

This year Your Marketing Co. is celebrating its 10-year anniversary serving credit unions, community banksand other financial service firms. Founded in 2008, YMC offers strategic planning, brand development, digital marketing, social media management and graphic design services. For more information, visit


Bo McDonald
Your Marketing Co.
C: 864-230-1923
O: 864-908-9291

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