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New CUNA Councils white paper discusses how credit unions are “re-imagining the branch”

MADISON, WI (October 29, 2014) — How can your credit union re-imagine its branch to drive growth?  A new white paper from the CUNA Operations Sales & Service and Marketing & Business Development Councils, “Re-Imagining the Branch: Optimizing your Brick-and-Mortar for Sales, Service, and Branding Strategies,” explores trends in new and re-designed branches that support sales, service, and branding.

The Councils chose to team up on this topic because the roles of sales, service, and marketing team members have grown increasingly integrated—and the questions about the branch’s role in the credit union’s growth continue to dominate many conversations in the credit union movement. How can the sales, service, and marketing teams work arm-in-arm to drive the success of the branch?

Additional topics covered include:

  •  The motivation behind renovating or updating branch spaces,
  •  The role of technology in these re-imagined facilities,
  •  How credit unions are marketing these locations or otherwise utilizing them to attract and retain members, and
  •  The opportunities, as well as obstacles, that have presented themselves as a result of these branch-design revamps.

CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers. The paper is available online in the white paper section of www.cunacouncils.org.

Press may contact Natalie Sherry at nsherry@cuna.coop for a copy of the white paper.

CUNA Operations Sales & Service (OpSS) Council
The CUNA Operations Sales & Service (OpSS) Council is a member-led partnership of 800+ operations, sales, and service professionals dedicated to providing education, leadership, networking support, professional development tools, and expertise to its members in order to shape the enhancement of the role and diversity of operations in the credit union industry. The CUNA OpSS Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,200 credit union professionals. For more information, visit www.cunaopsscouncil.org or www.cunacouncils.org. 

CUNA Marketing & Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,200+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,200 credit union professionals. For more information, visit www.cunamarketingcouncil.org or www.cunacouncils.org.

 

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