New CUNA Lending Council white paper discusses leaders inspiring big-picture thinking among staff

MADISON, WI (September 11, 2018) — The CUNA Lending Council has published a new white paper, “Loans Through a Strategic Lens: How Lending Executives Inspire Big-Picture Thinking and Execution”.

As the credit union’s primary source of revenue, lending is a natural strategic nucleus, which puts the Chief Lending Officer and other lending executives at the forefront in fostering strategic thinking and execution across the organization.

This white paper explores effective tactics to achieve that end by:

  • adopting and modeling key elements of strategic thinking,
  • empowering mid-level managers with a strategic charge,
  • facilitating high-level conversations, and
  • developing the business acumen of their lending teams.

By continually reinforcing the central role of lending as a strategic imperative, lending leaders can help their credit union develop a more agile approach to identifying and responding to challenges in an ever-shifting competitive landscape and opportunities to become their members’ go-to source for loans.

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of

Press may contact Natalie Sherry at for more information.

About CUNA Councils

Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit


Cresonia Wong
(978) 727-6377

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