New CUNA Marketing & Business Development Council 
white paper discusses leadership roadmaps

WASHINGTON, DC (December 21, 2015) — The CUNA Marketing & Business Development Council has published a new white paper, “Leadership Roadmaps for Marketing & Business Development Professionals.”

The top leadership spots in an organization can be challenging to reach, and tend to have a competitive pool of candidates vying for those spots. For credit union marketers whose career development focuses on one day becoming the CMO or the CEO, preparing for leadership at that level is a multifaceted process.

This white paper is part roadmap and part human interest, discussing:

the skill sets needed to achieve at the C-Suite, the personal characteristics and traits that help set an individual apart, trends in CMO and CEO career paths and recruiting, and carving out and taking advantage of training, learning, and professional development opportunities.

The paper profiles the professional journeys of several marketers who have attained CMO and CEO roles and is the first in a series of leadership topic-driven white papers the Council is publishing. CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 135 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit


CUNA Communications


More News