New CUNA Marketing & Business Development Council white paper explores digital advertising strategies
MADISON, WI (October 2, 2015) — A new white paper from the CUNA Marketing & Business Development Council, “Developing a Digital Advertising Strategy,” discusses how credit unions can integrate digital advertising into an existing marketing strategy.
In addition to case studies from several credit unions that have successfully implemented a digital advertising strategy, the Council examines how credit unions might consider using digital advertising to their advantage, including:
- Drafting a written plan or blueprint
- Developing messages for the digital audience
- Integrating digital channels into the credit union’s primary marketing strategy
- Creating impactful content
- Understanding the variety of digital channels available
- Building a budget for digital
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.
The paper is available online in the white paper section of www.cunacouncils.org.
About CUNA Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org.
CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of six CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit www.cunacouncils.org.
