New CUNA Marketing & Business Development Council white paper provides “Blueprint for Member Growth”

MADISON, WI (November 18, 2014) — A new white paper from the CUNA Marketing & Business Development Council, “Blueprint for Member Growth: Creating a Strategic Business Development Plan,” discusses a variety of strategies that support business development.

With expanding fields of membership at many credit unions, business development can provide an effective and cost-efficient avenue of introducing prospective members who may not be familiar with credit unions or the benefits of membership.

This white paper presents four case studies on the various models that support business development, connecting the credit union tradition of member service and education to new challenges in serving a diverse membership, differentiating credit unions as financial partners to SEGs and their employees, applying the concept of inbound marketing, and positioning new product lines and services.

A sample of a real world credit union strategic business development plan is included with this white paper.

CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.

The paper is available online in the white paper section of

Press may contact Natalie Sherry at for a copy of the white paper.

About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,200+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,200 credit union professionals. For more information, visit or

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