New CUNA Technology Council white paper examines: Delivering the Omni-Channel Experience

MADISON, WI (September 15, 2015) — As financial technologies continue to evolve—a seemingly never ending cycle—credit unions’ approach to omni-channel focuses on delivering a winning member experience continuously without fail. The challenge lies in meeting members’ expectations with financial transactions—whether mobile, online, ATM, call center, or in-branch—to also be streamlined and effortless.

To assist credit unions in the development of their omni-channel strategies, the CUNA Technology Council has published a new white paper titled “Delivering the Omni-Channel Experience.”

The paper addresses:

  • the differences between “digital” and “omni-channel”
  • the benefits related to rolling out a true omni-channel platform
  • how to ensure channel integration that results in zero drop rates
  • how channels work within channels, how to determine ROI, and
  • how credit union executives can optimize the members’ cross-channel experience.

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers.

The paper is available online in the white paper section of

About CUNA Councils

Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit


Cresonia Wong
(978) 727-6377

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