New Horizons Credit Union earns Dora Maxwell Social Responsibility Community Service Award

MOBILE, AL (November 22, 2021) — New Horizons Credit Union has earned the Credit Union National Association’s (CUNA) First Place Dora Maxwell Award for credit unions in its asset division for exhibiting excellence in community social responsibility.  As a first-place winner, New Horizons Credit Union will continue to the national level to compete against its fellow credit union peers across the country.

The award is named after Dora Maxwell who organized her first credit union in 1920 and secured charters for hundreds of credit unions throughout the United States. The Dora Maxwell Award recognizes credit unions that have shown outstanding social responsibility and service to the community – exhibiting the credit union industry philosophy of “People Helping People.”

New Horizons Credit Union believes in giving back to the community.  For this reason, they have named their community efforts – Horizons Helping Hands.  Horizons Helping Hands is a New Horizons Credit Union employee team effort that raises funds for employee selected non-profit organizations through internal efforts such as jeans days. Several charities have benefited from Horizons Helping Hands endeavors such as the high school – Hi-Q Academic Competition.

New Horizons Credit Union has been the title sponsor of the Hi-Q Academic Competition in Mobile, AL since 1986. The Hi-Q program is the oldest continuing academic quiz competition in the US, and New Horizons has been the sole sponsor for this competition since it expanded to Alabama in 1986. New Horizons CU partnered with the Mobile County Public School System because both share in the belief that Hi-Q is a very important part of quality education. When COVID threatened the continuance of the Hi-Q matches, New Horizons Credit Union remained diligent with its volunteers and marketing team to see the Hi-Q program succeed in a first-ever, virtual setting among the participating high schools.

New Horizons CU strongly believes that the Hi-Q competition encourages academic achievement, initiative, and good sportsmanship. Furthermore, by sponsoring an academic quiz competition we are giving high school students the opportunity to showcase and enrich their knowledge that will inevitably lead to higher college enrollment and a lower dropout rate for schools.

New Horizons Credit Union also proudly awards five, $1,000 scholarships annually to deserving high school seniors. Awardees are chosen based on several factors, with one of the main focuses being community service.  The Hi-Q program helps broadcast the scholarship directly to high schools.

In response to receiving the Dora Maxwell Award, New Horizons CU President/CEO, Edith Franklin, commented, “We are deeply honored to have received this award. “We have actively been involved in our community for years, and it is a great feeling to know that our efforts make a difference in people’s lives. This is what makes credit unions stand apart from other financial institutions.”

(L to R) Grace Newcombe (League of Southeastern Credit Unions) presents the Dora Maxwell Award to Ashley Zavros & Joe Mills from New Horizons Credit Union during the Southeastern Leadership Conference.

About New Horizons Credit Union

New Horizons Credit Union is a not-for-profit financial cooperative established in 1950 serving members that live, work, worship, and attend school throughout southeast Alabama and northwest Florida with many full-service branches, free worldwide ATM service through Allpoint, and free 24/7 Online and Mobile account access at  New Horizons Credit Union offers its members, Solutions for the Real World. New Horizons CU is federally insured by the NCUA and is an Equal Housing Lender. For details on all services and membership information, visit or call 251-316-3240. 

About League of Southeastern Credit Union:

LSCU was formed in 2009 through the consolidation of the Alabama Credit Union League and Florida Credit Union League and provides advocacy, compliance support, education, training, and information with relevant services and business strategies to support its members in fulfilling their mission. The League of Southeastern Credit Unions & Affiliates (LSCU) is the trade association for Alabama and Florida credit unions. To learn more, visit


Patty Veal, VP of Marketing & BD
(251) 316-3141

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