New Orleans Pelicans & Onpath Federal Credit Union to unveil new co-branded debit card
This partnership marks the first ever Pelicans co-branded debit card
HARAHAN, LA (January 14, 2020) — The New Orleans Pelicans announced today the design for the first ever Pelicans co-branded debit card. The new co-branded debit card, available today, features popular Pelicans imagery and logos. Fans can choose from four debit card designs, with previews of card designs at www.BeOnPath.org/pelsperks.
Formerly ASI Federal Credit Union, OnPath FCU underwent rebranding to better convey the organization’s goal to financially empower the community and provide (as the tagline mentions): Banking with direction. The redesign represents growth and the organization’s ability to better meet the needs of its membership and expanding footprint, while remaining inclusive of its mission, vision and the needs of a growing population.
OnPath FCU cardholders can receive a 10% discount at all Centerplate concessions located inside the Smoothie King Center during Pelicans home games and at the Pelicans team shop. In addition, cardholders will receive individual game ticket offers during the Pelicans regular season, pre-sale opportunities for concerts and behind-the-scenes access to events at the Smoothie King Center.
“2019 was a pivotal point in the history of our credit union”, stated Albert Richard, President and CEO of OnPath FCU. “We rebranded ourselves to better represent what our members and community needed from us and set our sights on bringing better experiences to our membership. As an extension of our mission to be financial advocates to our members and the community, we are proud of our continued partnership with the Pelicans and are excited to present this unique opportunity to fans across the greater New Orleans area.”
“Being able to offer our fans a tangible piece of this partnership, so that fans can feel connected to both the Pelicans and OnPath FCU was important to us,” said New Orleans Pelicans Senior Vice President of Sales Michael Stanfield. “This is an exciting opportunity for our fans to receive great benefits that will enhance their overall experience.”
Along with the co-branded debit card, the partnership provides exclusive naming rights to the OnPath FCU Club at the Smoothie King Center (formerly known as the North Club). A cornerstone of the partnership is “OnPath FCU Member Mondays”, where OnPath FCU members will have a chance to receive game tickets, early in-venue access, pre-game food & beverage in the On-Path Club and a behind-the-scenes look of the Smoothie King Center.
Shareable photos to the four card designs can be found here.
About OnPath Federal Credit Union
Founded in 1961 on the grounds of Avondale Shipyards, Inc., ASI Federal Credit Union was established to serve blue-collar workers. Today, OnPath FCU’s membership is open to anyone who lives, works, worships, or attends school in the greater New Orleans area, as well as in 11 other nearby cities, employees of one of their 600+ SEG program businesses, or their relatives. Through its core values of Empathy, Passion, Integrity, Innovation, and Commitment, OnPath has grown to include nearly 53,000 members, has had more than $1.2 billion in total lending impact across Southeast Louisiana, and holds more than $625 million in assets. In 2023, due to their commitment to serve low-income Hispanic communities and provide safe and affordable financial services to immigrant consumers, OnPath was awarded the prestigious Juntos Avanzamos designation and recognition from Inclusiv. They are the only credit union in Louisiana to have this designation. OnPath has ten branches in four parishes, and it offers a broad range of loans to its members, including residential mortgage, business, direct and indirect auto, Visa credit cards, and unsecured loans. To learn more, visit https://www.beonpath.org/.