New year, new content: Xtend’s generic “Member Reach” library gets facelift

GRAND RAPIDS, MI (January 8, 2019) — Xtend has polished their pre-existing, general content messages to reflect a more contemporary appearance and better exemplify the brands of its potential, future and current users. Each message in the library portrays new graphics, banners and buttons and is more easily-customizable for any clients who wish to use the content. The verbiage within the emails has, in some cases, been slightly modified as well.

Xtend’s Communication Team—Darby Oswald, Jalyn Lindeman, Demonte Jones, and Aaron Hawkes—were all instrumental in the completion of the project. The team worked to ensure that client needs would be met with each message and members would only be delivered content that is relevant to that member. The library is ready for client view and use, as credit unions now have the option of updating their current Member Reach messages to reflect the changes in the updated generic bunch.

With exciting new updates and marketing opportunities, Xtend is looking forward to a productive 2019. For those seeking to view the updated messages, they are available for review on the Xtend website.


About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 90 credit union industry partners. For more information,  visit


Liz Winninger
800-327-3478 ext. 517 |

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