OAS Federal Credit Union launches new website designed by BloomCU
COTTONWOOD HEIGHTS, UT (December 11, 2018) — BloomCU is excited to announce the completion and launch of OAS Staff Federal Credit Union’s completely new credit union website design. Packed with upgraded technology and exquisite design aspects, the site is ready to serve the geographically diverse members of OAS FCU.
OAS primarily serves expatriates involved with the Organization of American States. This organization includes individuals from all 35 nations in the continental Americas, including many American members who live abroad on a semi-permanent basis.
Due to the various global locations of OAS’s members, online access was a key factor in the decision to upgrade the website. BloomCU’s strategy for designing the new site factored in the need for an intuitive, information driven solution that caters to the multinational needs of its members from any device or location. Acting as a true digital branch, the new site features content personalization, real-time search functions, and the ability to manage any financial need that one would expect from a brick and mortar branch.
Tailored specifically for members who have international banking needs, the homepage of the site displays easy-to-find links for foreign currency exchange, info on how to buy real estate in the United States, and how to pay bills while overseas. BloomCU created a conversational and interactive UI that streamlines the process for determining how to transfer funds around the world while remaining compliant with international financial regulations.
“As one of a handful of credit unions that operate globally, OAS FCU’s new site presented a challenge for us,” said Ryan Harmon, Creative Director at BloomCU. “I really love that we were able to tackle that challenge and create product pages that are based on regional availability so that members understand what they have access to.” Since many of OAS’s members are located in the Americas, Harmon was also proud to incorporate a conversational Spanish language option into the credit union website design that was hand translated by native Spanish speakers.
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
About OAS FCU
OAS Staff Federal Credit Union was first chartered in 1962 by members of the Organization of American States. They wanted to give their fellow employees access to affordable financial services. In its first year, OAS opened 286 accounts and saw around $15,000 deposits. Today, OAS has more than 6,000 members and over $210 million in assets. They continue to serve employees, families, and retirees of the Organization of American States, as well as select employees of other international groups.