OnApproach releases video case study revealing its successful partnership with Ideal Credit Union

MINNEAPOLIS, MN (August 4, 2016)OnApproach, a leading provider of Big Data and Analytics solutions for credit unions, is pleased to announce the release of its latest video case study. The case study, “Ideal Credit Union Transforms Member Rewards with OnApproach” details the successes Ideal Credit Union obtained while utilizing OnApproach’s innovative data platform, OnApproach M360 Enterprise (M360).

The case study details Ideal Credit Union’s (asset size: $638 Million) need of a program that would allow them to expand their product offerings in a profitable manner. Retaining a vast database of customer information, Ideal Credit Union faced the challenge of extracting and organizing this data to create beneficial programs. The ability to integrate disparate data sources in order to capture value from data analytics is crucial. OnApproach’s ability to gather and integrate all of Ideal’s transaction data made it possible for Ideal Credit Union to achieve success through a VIP Program which pays back members based on their value to the credit union. Since its inception, the program has gained momentum, and members consistently look forward to their payout.

“OnApproach was able to help us by looking at our transaction data, which was very beneficial in determining what profitability looks like,” remarked Alisha JR Johnson, Senior Vice President of Marketing, Sales and Service at Ideal Credit Union, adding also that “It’s a program that’s very unique to us. It’s something that differentiates us, and is something we’re very proud of because our members have made us successful, and this program helps us return the success to our members.”

“Ideal Credit Union was one of our very first clients and continues to be one of our most successful. The team at Ideal has found numerous ways to use the data in M360 to deliver value to both the credit union and its members. As you will see in the video, the VIP Member Rewards program is a great example of how Ideal generates a ROI from their data while also better serving their members. We are very excited to have them as a partner of ours,” stated Austin Wentzlaff, Director of Business Development at OnApproach.

About OnApproach

OnApproach is the only CUSO dedicated to credit union success through a collaborative analytics ecosystem. By providing a secure and frictionless data experience, OnApproach empowers credit unions to take full control of their own data and their own futures. We exist to serve the credit union movement with technology and expertise required for the digital transformation of the industry business model. OnApproach’s collaborative ecosystem enables communities of users, data scientists, and application developers focused on analytics innovation

About Ideal Credit Union

Founded in 1926, Ideal Credit Union is a member owned financial institution that specializes in providing excellent member service, great rates and convenience. Ideal CU offers a complete range of services, including a full suite of electronic banking products, savings, checking, loans, mortgage products and title services, an exclusive VIP member payback, business services, investment services and more. Visit for details and location information.


Austin Wentzlaff
Vice President of Business Development
(888) 523-6121 Ext. 110

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