OnApproach’s CEO selected to present at CUNA Technology Council Conference

PLYMOUTH, MN (September 9, 2014) — Paul Ablack, CEO and Founder of OnApproach (, a leading provider of data integration, reporting and analytics solutions for credit unions, has been selected to present at the 2014 CUNA Technology Council Conference.

Paul will be presenting “What is Big Data?” at 11:15am on Tuesday, September 23rd at the Mandalay Bay Resort in Las Vegas. The purpose of the presentation is to educate credit union leaders about Big Data, its explosive growth, and what it means to their organization and the rest of the credit union movement.

Paul Ablack commented, “Big Data and Analytics presents both opportunity and challenge for credit unions. While credit unions are rich in data, which is growing exponentially, they lack the infrastructure to effectively integrate, store and analyze that data. Meanwhile, credit union members are being conditioned every day to expect more personalized information at their fingertips through all aspects of their lives. This information expectation will soon, if not already, be a top strategic priority for credit unions.”

The use of Big Data is becoming a crucial way for leading companies to outperform their peers. In most industries, established competitors and new entrants alike will leverage data-driven strategies to innovate, compete, and capture value.

Big Data provides credit unions with the ability to make better, fact-based decisions that allow for the discovery of vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.

OnApproach will also be showcasing their products and services at the conference including OnApproach M360TM, an industry standard for data integration which allows credit unions to eliminate data silos and establish a single source of truth.

About Paul Ablack
Paul started OnApproach to specialize in helping organization leverage data to support better decision-making and drive profitability. Prior to starting OnApproach, Paul was Vice President/General Manager of energy information services for the Honeywell Automation & Control services business. His global responsibilities included overseeing all aspects of strategic planning, marketing, promotion, research and development and general management of the energy information services business. Paul has also held a variety of key sales leadership and general management positions across the United States and Canada for both Honeywell and General Electric. Paul’s background includes experience in financial services, energy, manufacturing, and technology. 

About OnApproach
OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a 
competitive advantage both independently and cooperatively. With OnApproach, credit unions can now 
harness the value of Big Data through integration and predictive analytics. This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.

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