Patelco Credit Union takes home two awards at the 2022 MAC Awards
Patelco Virtual Branch™ earns gold, and Member Quotes Campaign lands bronze accolades
DUBLIN, CA (July 12, 2022) — The Marketing Association of Credit Unions (MAC) recently awarded Patelco Credit Union, a Bay Area-based credit union dedicated to the financial wellness of its members and communities, two awards at the 2022 MAC Awards. The MAC Awards recognize outstanding credit union marketing achievements. The Patelco Virtual Branch™ was awarded gold in the product development category, and its Member Quotes Campaign landed a bronze award in the social media category.
“We’re honored to be recognized by our peers with two awards,” said Rina Johnson, vice president of marketing at Patelco Credit Union. “The accolades for the Patelco Virtual Branch™ and Member Quotes campaign means a lot to our team and fuels us all to continue to serve and innovate for our members.”
About the Patelco Virtual Branch™: Gold MAC Award Winner
With their financial well-being in mind, Patelco aimed to make banking even easier for its 400,000-plus members in 2021 and beyond. The credit union launched the Patelco Virtual Branch™ featuring services expected from an in-person branch visit but online and real-time, delivering the ultimate convenient and accessible experience for many of its members. The Patelco Virtual Branch™ is secure, simple to use and available during regular business hours. After testing, the Patelco Virtual Branch™ received an overwhelmingly positive response from members in early 2021. Today, members continue to rave about how easy the Patelco Virtual Branch™ experience is and how they value connecting quickly and seamlessly with specialists virtually.
About Patelco’s Social Media Member Quotes Campaign: Bronze MAC Award Winner
Patelco’s Social Media Member Quotes Campaign reflects the diverse range of the credit union’s members and their impact on their lives. As an integral element of its social strategy, this ongoing campaign allows members to share their organic opinion with other members. It creates a space for engagement, and each new quote post generates future quotes for consideration. Quote selections are strategically prioritized based on Patelco’s in-market products. In 2021, each of Patelco’s Member Quotes received an average of 47 comments from actual members sharing their real stories delivering an engagement rate of 115% over its goals.
About Patelco Credit Union
Dublin, Calif.-based Patelco Credit Union is a not-for-profit credit union committed to serving the financial health and wellbeing of its membership. With 500,000 members, primarily in and around northern California, Patelco is dedicated to improving its members’ financial health and wellbeing by offering personalized solutions, advice, and expertise that empower members to live their best financial lives. Founded in 1936 with $500 in assets by Pacific Telephone and Telegraph Company employees, Patelco is in the top one percent of U.S. credit unions with more than $9 billion in assets. For more information, visit https://www.patelco.org/.
