Platinum Data hires Craig Zielazny as SVP Valuation Analytics

ALISO VIEJO, CA (December 2, 2013) — Platinum Data Solutions, a provider of collateral valuation and risk assessment technologies, has hired renowned valuations expert Craig Zielazny as the company’s senior vice president of valuation analytics.

Zielazny is charged with building out the company’s valuation analytics channel, which includes 18 non-proprietary automated valuation models (AVMs), and OptiVal, the industry’s only AVM suitability testing technology on the market. He is an integral component of the company’s plans for growth over the next few years, and the fifth key addition to Platinum’s executive management team in the past 18 months.

Billions of AVMs are used by the financial services industry each year. “One of our vendors is providing over 1 billion AVMs each month and according to our estimations, lenders and servicers are using well over 100 million of those,” Platinum Data CEO Phil Huff said, “but most have no idea how much those AVMs impact their bottom lines. Shrinking margins are an ongoing challenge for most companies. Many don’t realize that the right AVM or cascade can make a huge difference in profitability, revenue and cash flow. This is a several hundred million dollar marketplace with a lot of untapped opportunities, and Craig is a big part of Platinum’s plans to capitalize on them.”

Zielazny, who has over 13 years of experience in mortgage industry data and analytics, is currently enhancing the company’s valuation analytics offerings and seeking opportunities to expand Platinum’s product line within this channel. He has extensive experience in developing and implementing methodologies that help lenders and servicers select the most suitable AVM or cascade for a particular property or group of properties.

Zielazny has held executive positions at numerous well-regarded organizations, including AV Metrics, Equifax and Huntington National Bank, where he has overseen and directed data and analytics divisions, developed models for testing and validating AVMs, managed products from concept to roll out, and developed and adapted technologies to fulfill industry needs. He led the growth of two different analytics products from $100K to over $1M in revenue in less than a year; developed a proprietary method for evaluating the correlation of AVM confidence scores to accuracy; and architected, developed and implemented the AVM program at a Top 20 lender.

Platinum Data has signed over 60 new client companies since the beginning of 2012. Each of the five executives the company has hired over the past 18 months plays a specific role in Platinum’s plans to further increase revenue, grow its repeat customer base, extend market share and expand its product offerings.

About Platinum Data Solutions

Platinum Data provides technologies that help mortgage lenders, servicers, investors and appraisal management companies value collateral, and identify and manage collateral risk. Its online platform and analytical tools are being used by hundreds of companies to perform due diligence, prevent buybacks and protect billions of dollars in assets across the U.S. The company’s RealView system revolutionized the way the industry reviews appraisals, while its AVM offerings provide a truly unbiased perspective on collateral valuation. Platinum Data Solutions is based in Aliso Viejo, California and was founded in 2002. For more information, visit or email

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