Pocketnest brings nextgen financial wellness to MSUFCU

Fintech ramps up release to 300K MSU Federal Credit Union members

DETROIT, MI (December 8, 2021) — Pocketnest, the female-founded financial wellness platform, today announces its new deal to release to all of MSU Federal Credit Union’s 300,000 members.

From the moment we started using Pocketnest in 2020, we knew we needed to get it in the hands of our members,” said Ben Maxim, VP Digital Strategy & Innovation, MSU Federal Credit Union. “Our mission aligns with Pocketnest’s strategy to bring financial wellness to the masses and know it can help financial institutions thrive.”

The credit union launched the Pocketnest employee wellness tool in March 2020. Two weeks later, MSUFCU deployed the app to a portion of its members. One year and 15,000 members later, the credit union is launching the fintech platform to its entire 300,000-member base.

To date, the financial wellness platform has increased MSUFCU employees’ financial wellness by 38 percent and members’ financial wellness by 30 percent1. With 21 percent of MSUFCU employees using Pocketnest, employees are experiencing the tool first-hand as they promote it to their members and use the tool to bring members better, more timely service.

“MSUFCU continues to be an incredible partner helping us to learn, evolve and scale our tech and value proposition,” said Jessica Willis, founder and CEO, Pocketnest. “We contribute our explosive growth to our bright and innovative clients and team, lightning fast development, and bursting passion for spreading financial wellness. Our growth is nowhere near finished.”

Pocketnest licenses its platform to financial institutions to generate qualified leads and boost cross-sell opportunities; it also licenses to employee wellness programs to help employers boost recruitment, productivity and retention efforts. Built on behavioral science and psychology, Pocketnest coaches users through 10 themes of financial wellness. Its gamified approach draws users in to keep their financial plan up to date—in three minutes a week.

About Pocketnest

Pocketnest, Inc.™ is an IBM- and Google-accelerated financial wellness app that coaches users through 10 themes of financial wellness. The platform helps users identify and fill gaps in their plans while identifying cross-sell opportunities for the financial institutions they license to, like banks, credit unions, investment advisors, and 401k plan sponsors; and employee wellness programs. Launched in 2019, the fintech is recognized as one of the world’s most innovative startups and is featured in Fast Company's Innovation by Design Awards.


Michigan State University Federal Credit Union is headquartered in East Lansing, MI, has 21 branches, nearly 300,000 members, over $5.4 billion in assets, and more than 900 employees. For more information, visit


Eli Orofino
Marketing Manager

More News